The world is in turmoil, and inside people there is turmoil too. We’re fighting through a period of profound economic, social, political, and environmental demise. Times are tough. Division feels really deep. Conflict surrounds us, and there is widespread disenchantment + uncertainty. People are naturally reflecting on their lives, reevaluating everything, and settling into new rhythms with new priorities. Right now TRUST levels are very low. There is cautiousness + scepticism, and looking ahead there will be a more overt need for demonstrations of HONESTY. And this will impact what people will want within the spaces they spend time… furniture, for example, at home, in hotels, in hospitality settings, in workplaces. They’ll want: Honest colours. Honest materials. Physical + emotional comfort. Products that function brilliantly + can be relied upon. And that last. 👉🏽 Now is the time to start discussing how you will address these issues in your business. Send us a message or give us a call, and let’s have a chat about how we can help. #furniture #interiordesign #retailstrategy #consumerinsight #designtrends #consumertrends #trendforecasting #brandstrategy

2025 Consumer Insight 👉🏽 From their vantage point, The Realists clearly understand that much of what they’re seeing and hearing in the world is biased and is often not even real or meaningful. They have clarity of thought and a sense of self-reliance + resilience, making them comfortable to truly inhabit their own belief systems. As people around the world continue to fight through a period of profound economic, social, and political demise, trust and transparency become the holy grail. Brands will need to step up and show how they are holding themselves to account. Communicating as their most authentic selves. Discover the challenges + opportunities this consumer group present and how you can REALISE your connection to them. Send us a message today. #2025trends #trendforecasting #consumerinsights #retailstrategy #marketingstrategy #brandstrategy

We recently caught up with Victoria to discuss all things trend forecasting. We often get asked about the how and why’s of working with trends, here Victoria tells us about the benefits trend forecasting can provide. #trendforecasting #lifeasafuturist #victoriaredshaw #scarletopus

Best thing I’ve seen this week…. 💚 The latest global ad campaign from @thewoolmarkcompany Wear Wool, Not Waste which shines a light on the environmental benefits of wool amidst our growing fast-fashion culture. 👉🏽 The first synthetic clothing was introduced less than 200 years ago. 👉🏽 Synthetic clothing is predicted to account for 73% of total fibre production globally by 2030. 👉🏽 The average polyester product is likely to survive in landfill for +200 years. Based on the idea that every synthetic garment ever made STILL EXISTS IN SOME FORM… could this be the best fashion campaign ever made?? 👇🏽 #wearwoolnotwaste #woolmark #sustainablefashion #naturalfibres #reusereducerecycle♻️

👉🏽 Have you noticed Buttery Yellow trending up? Soft, nourishing, mellow, and extremely versatile… it’s a warm colour that can effectively be treated like a neutral. 👉🏽 Experiment with rounded-off forms to see how this colour can deliver a gentle positivity to your product range or scheme. #colourinspiration #colourtrends #colourinsights #colourforecast #trendforecasting #interiordesign #butteryellow

At the moment I’m digesting a book entitled SOFT MINIMAL: A Sensory Approach to Architecture + Design by @normarchitects I’ve been editing back and living a life of simplicity for the last few years, and as Henry Thoreau said: “I make myself rich, by making my wants few.” My aim is to create and capture feelings + experiences, not collect things. And in doing so I’ve broken free from allowing the things I own, to own me. My space is calm. I am calm. - Victoria 📷 @jonasbjerrepoulsen 📖 @gestalten #softminimalism #editedlife #curatedcalm #sensorydesign #minimalistarchitecture

Meliorism: the belief that the world can be made better by human effort. ♥️ #meliorism #newword #humaneffort #bettertogether

👉🏽 Have you noticed the trending-up of anthropomorphic characteristics in Design? 👀 Watch out for inanimate objects exhibiting human qualities, full of character and seemingly friendly. ♥️ Here are a few of my favourites: The Minis Dodus collection of ceramics from @audreyjezic.ceramiques appear to be inquisitive and wearing hooded onesies! The smart speaker by Kiryl Miahkou seems to be keenly looking up at the User, eager to assist. And I love this group of Kalem table lamps from @mantarlamp which appear hooded, bashfully looking down. #anthropomorphism #anthropomorphicdesign #productdesign #designtrends #trendforecaster #adayinthelife #humandesign #humanqualities

5️⃣7️⃣% of purpose-driven consumers are willing to change their purchasing behaviour to be more responsible (via IBM) ↗️ There is growing interest in leather alternatives as more and more people (consumer AND brands) turn to plant-based designs. MIRUM®️ by @nfw_tech is a plastic-free, all-natural, and - crucially for the big brands - scalable leather alternative. 👀 READ about some of the most exciting innovations in materials development in our Materials Innovations report, FREE to all Trend Hub Subscribers. 👆🏽 Follow the link in our bio to sign up using one of our flexible payment methods. An affordable trend subscription for Independents and Small Businesses. #trendforecasting #trendsubscription #trendcontent #designtrends #materialtrends #scarletopus #trendhub #trendreports