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Our entire reason for being is to help create a better future and we believe collaboration is key.

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When we say bespoke, we mean bespoke. We’re committed to working alongside you and your team, translating and applying the trends through the lens of your business.

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Consumer insight. Industry innovation. Design direction. Our reports provide a detailed understanding of what’s driving change and the key shifts impacting consumer behaviour.

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We love sharing knowledge in a way that empowers and excites people to do fantastic things! Our seminars and events are designed to create impact and inspire conversation.

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What is Trend Forecasting?

Trend Forecasting is about analysing and interpreting the global forces shaping consumer trends. We predict why and when a trend will EMERGE. Why and how a trend will be REINFORCED. Why and how a trend will SHIFT DIRECTION.

  • “I've never known the team at Scarlet Opus to get a trend wrong, and they think hard how trends relate to us, and indeed, if they are translatable or not onto our product range.”

  • "We are big fans of Scarlet Opus. Working with trend predictors is all about getting ahead of the game with confidence so it is no surprise that some of the most successful suppliers and retailers currently in the market work with them."

  • “By far I have gotten more compliments on Victoria than any other of our prior speakers!!!"

  • “Great presentations. Lots of amazing ideas for us to get stuck into. After last year, just wanted you to know, Mellow Yellow is flying for us! So thank you."

  • “Having worked closely with the super team at Scarlet Opus for many years I absolutely suggest getting in contact to gain invaluable consumer trends insight and competitive advantage."

  • "From the start, we’ve been a company that has mined human insights and applied them through design to an ever-changing world. You have excelled in your field through your vision; you are embracing the future as you shape it."

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2025 Consumer Insight 👉🏽 From their vantage point, The Realists clearly understand that much of what they’re seeing and hearing in the world is biased and is often not even real or meaningful.
They have clarity of thought and a sense of self-reliance + resilience, making them comfortable to truly inhabit their own belief systems.

As people around the world continue to fight through a period of profound economic, social, and political demise, trust and transparency become the holy grail. Brands will need to step up and show how they are holding themselves to account. Communicating as their most authentic selves.
Discover the challenges + opportunities this consumer group present and how you can REALISE your connection to them. Send us a message today.

#2025trends #trendforecasting #consumerinsights #retailstrategy #marketingstrategy #brandstrategy
2025 Consumer Insight 👉🏽 From their vantage point, The Realists clearly understand that much of what they’re seeing and hearing in the world is biased and is often not even real or meaningful. They have clarity of thought and a sense of self-reliance + resilience, making them comfortable to truly inhabit their own belief systems. As people around the world continue to fight through a period of profound economic, social, and political demise, trust and transparency become the holy grail. Brands will need to step up and show how they are holding themselves to account. Communicating as their most authentic selves. Discover the challenges + opportunities this consumer group present and how you can REALISE your connection to them. Send us a message today. #2025trends #trendforecasting #consumerinsights #retailstrategy #marketingstrategy #brandstrategy
15 hours ago
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1/9
We recently caught up with Victoria to discuss all things trend forecasting.

We often get asked about the how and why’s of working with trends, here Victoria tells us about the benefits trend forecasting can provide.

#trendforecasting #lifeasafuturist #victoriaredshaw #scarletopus
We recently caught up with Victoria to discuss all things trend forecasting. We often get asked about the how and why’s of working with trends, here Victoria tells us about the benefits trend forecasting can provide. #trendforecasting #lifeasafuturist #victoriaredshaw #scarletopus
2 days ago
View on Instagram |
2/9
Best thing I’ve seen this week….

💚 The latest global ad campaign from @thewoolmarkcompany Wear Wool, Not Waste which shines a light on the environmental benefits of wool amidst our growing fast-fashion culture.

👉🏽 The first synthetic clothing was introduced less than 200 years ago.
👉🏽 Synthetic clothing is predicted to account for 73% of total fibre production globally by 2030.
👉🏽 The average polyester product is likely to survive in landfill for +200 years.

Based on the idea that every synthetic garment ever made STILL EXISTS IN SOME FORM… could this be the best fashion campaign ever made?? 👇🏽

#wearwoolnotwaste #woolmark #sustainablefashion #naturalfibres #reusereducerecycle♻️
Best thing I’ve seen this week…. 💚 The latest global ad campaign from @thewoolmarkcompany Wear Wool, Not Waste which shines a light on the environmental benefits of wool amidst our growing fast-fashion culture. 👉🏽 The first synthetic clothing was introduced less than 200 years ago. 👉🏽 Synthetic clothing is predicted to account for 73% of total fibre production globally by 2030. 👉🏽 The average polyester product is likely to survive in landfill for +200 years. Based on the idea that every synthetic garment ever made STILL EXISTS IN SOME FORM… could this be the best fashion campaign ever made?? 👇🏽 #wearwoolnotwaste #woolmark #sustainablefashion #naturalfibres #reusereducerecycle♻️
5 days ago
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3/9
👉🏽 Have you noticed Buttery Yellow trending up?
Soft, nourishing, mellow, and extremely versatile… it’s a warm colour that can effectively be treated like a neutral.

👉🏽 Experiment with rounded-off forms to see how this colour can deliver a gentle positivity to your product range or scheme.

#colourinspiration #colourtrends #colourinsights #colourforecast #trendforecasting #interiordesign #butteryellow
👉🏽 Have you noticed Buttery Yellow trending up?
Soft, nourishing, mellow, and extremely versatile… it’s a warm colour that can effectively be treated like a neutral.

👉🏽 Experiment with rounded-off forms to see how this colour can deliver a gentle positivity to your product range or scheme.

#colourinspiration #colourtrends #colourinsights #colourforecast #trendforecasting #interiordesign #butteryellow
👉🏽 Have you noticed Buttery Yellow trending up?
Soft, nourishing, mellow, and extremely versatile… it’s a warm colour that can effectively be treated like a neutral.

👉🏽 Experiment with rounded-off forms to see how this colour can deliver a gentle positivity to your product range or scheme.

#colourinspiration #colourtrends #colourinsights #colourforecast #trendforecasting #interiordesign #butteryellow
👉🏽 Have you noticed Buttery Yellow trending up?
Soft, nourishing, mellow, and extremely versatile… it’s a warm colour that can effectively be treated like a neutral.

👉🏽 Experiment with rounded-off forms to see how this colour can deliver a gentle positivity to your product range or scheme.

#colourinspiration #colourtrends #colourinsights #colourforecast #trendforecasting #interiordesign #butteryellow
👉🏽 Have you noticed Buttery Yellow trending up?
Soft, nourishing, mellow, and extremely versatile… it’s a warm colour that can effectively be treated like a neutral.

👉🏽 Experiment with rounded-off forms to see how this colour can deliver a gentle positivity to your product range or scheme.

#colourinspiration #colourtrends #colourinsights #colourforecast #trendforecasting #interiordesign #butteryellow
👉🏽 Have you noticed Buttery Yellow trending up? Soft, nourishing, mellow, and extremely versatile… it’s a warm colour that can effectively be treated like a neutral. 👉🏽 Experiment with rounded-off forms to see how this colour can deliver a gentle positivity to your product range or scheme. #colourinspiration #colourtrends #colourinsights #colourforecast #trendforecasting #interiordesign #butteryellow
6 days ago
View on Instagram |
4/9
At the moment I’m digesting a book entitled SOFT MINIMAL: A Sensory Approach to Architecture + Design by @normarchitects 
I’ve been editing back and living a life of simplicity for the last few years, and as Henry Thoreau said: “I make myself rich, by making my wants few.”
My aim is to create and capture feelings + experiences, not collect things. And in doing so I’ve broken free from allowing the things I own, to own me. 
My space is calm. I am calm.
- Victoria 

📷 @jonasbjerrepoulsen 
📖 @gestalten 

#softminimalism #editedlife #curatedcalm #sensorydesign #minimalistarchitecture
At the moment I’m digesting a book entitled SOFT MINIMAL: A Sensory Approach to Architecture + Design by @normarchitects I’ve been editing back and living a life of simplicity for the last few years, and as Henry Thoreau said: “I make myself rich, by making my wants few.” My aim is to create and capture feelings + experiences, not collect things. And in doing so I’ve broken free from allowing the things I own, to own me. My space is calm. I am calm. - Victoria 📷 @jonasbjerrepoulsen 📖 @gestalten #softminimalism #editedlife #curatedcalm #sensorydesign #minimalistarchitecture
7 days ago
View on Instagram |
5/9
Meliorism: the belief that the world can be made better by human effort.
♥️

#meliorism #newword #humaneffort #bettertogether
Meliorism: the belief that the world can be made better by human effort. ♥️ #meliorism #newword #humaneffort #bettertogether
1 week ago
View on Instagram |
6/9
👉🏽 Have you noticed the trending-up of anthropomorphic characteristics in Design?

👀 Watch out for inanimate objects exhibiting human qualities, full of character and seemingly friendly.

♥️ Here are a few of my favourites:

The Minis Dodus collection of ceramics from @audreyjezic.ceramiques appear to be inquisitive and wearing hooded onesies!

The smart speaker by Kiryl Miahkou seems to be keenly looking up at the User, eager to assist.

And I love this group of Kalem table lamps from @mantarlamp which appear hooded, bashfully looking down. 

#anthropomorphism #anthropomorphicdesign #productdesign #designtrends #trendforecaster #adayinthelife #humandesign #humanqualities
👉🏽 Have you noticed the trending-up of anthropomorphic characteristics in Design?

👀 Watch out for inanimate objects exhibiting human qualities, full of character and seemingly friendly.

♥️ Here are a few of my favourites:

The Minis Dodus collection of ceramics from @audreyjezic.ceramiques appear to be inquisitive and wearing hooded onesies!

The smart speaker by Kiryl Miahkou seems to be keenly looking up at the User, eager to assist.

And I love this group of Kalem table lamps from @mantarlamp which appear hooded, bashfully looking down. 

#anthropomorphism #anthropomorphicdesign #productdesign #designtrends #trendforecaster #adayinthelife #humandesign #humanqualities
👉🏽 Have you noticed the trending-up of anthropomorphic characteristics in Design?

👀 Watch out for inanimate objects exhibiting human qualities, full of character and seemingly friendly.

♥️ Here are a few of my favourites:

The Minis Dodus collection of ceramics from @audreyjezic.ceramiques appear to be inquisitive and wearing hooded onesies!

The smart speaker by Kiryl Miahkou seems to be keenly looking up at the User, eager to assist.

And I love this group of Kalem table lamps from @mantarlamp which appear hooded, bashfully looking down. 

#anthropomorphism #anthropomorphicdesign #productdesign #designtrends #trendforecaster #adayinthelife #humandesign #humanqualities
👉🏽 Have you noticed the trending-up of anthropomorphic characteristics in Design?

👀 Watch out for inanimate objects exhibiting human qualities, full of character and seemingly friendly.

♥️ Here are a few of my favourites:

The Minis Dodus collection of ceramics from @audreyjezic.ceramiques appear to be inquisitive and wearing hooded onesies!

The smart speaker by Kiryl Miahkou seems to be keenly looking up at the User, eager to assist.

And I love this group of Kalem table lamps from @mantarlamp which appear hooded, bashfully looking down. 

#anthropomorphism #anthropomorphicdesign #productdesign #designtrends #trendforecaster #adayinthelife #humandesign #humanqualities
👉🏽 Have you noticed the trending-up of anthropomorphic characteristics in Design?

👀 Watch out for inanimate objects exhibiting human qualities, full of character and seemingly friendly.

♥️ Here are a few of my favourites:

The Minis Dodus collection of ceramics from @audreyjezic.ceramiques appear to be inquisitive and wearing hooded onesies!

The smart speaker by Kiryl Miahkou seems to be keenly looking up at the User, eager to assist.

And I love this group of Kalem table lamps from @mantarlamp which appear hooded, bashfully looking down. 

#anthropomorphism #anthropomorphicdesign #productdesign #designtrends #trendforecaster #adayinthelife #humandesign #humanqualities
👉🏽 Have you noticed the trending-up of anthropomorphic characteristics in Design? 👀 Watch out for inanimate objects exhibiting human qualities, full of character and seemingly friendly. ♥️ Here are a few of my favourites: The Minis Dodus collection of ceramics from @audreyjezic.ceramiques appear to be inquisitive and wearing hooded onesies! The smart speaker by Kiryl Miahkou seems to be keenly looking up at the User, eager to assist. And I love this group of Kalem table lamps from @mantarlamp which appear hooded, bashfully looking down. #anthropomorphism #anthropomorphicdesign #productdesign #designtrends #trendforecaster #adayinthelife #humandesign #humanqualities
2 weeks ago
View on Instagram |
7/9
5️⃣7️⃣% of purpose-driven consumers are willing to change their purchasing behaviour to be more responsible (via IBM)

↗️ There is growing interest in leather alternatives as more and more people (consumer AND brands) turn to plant-based designs. MIRUM®️ by @nfw_tech is a plastic-free, all-natural, and - crucially for the big brands - scalable leather alternative.

👀 READ about some of the most exciting innovations in materials development in our Materials Innovations report, FREE to all Trend Hub Subscribers.

👆🏽 Follow the link in our bio to sign up using one of our flexible payment methods. An affordable trend subscription for Independents and Small Businesses.

#trendforecasting #trendsubscription #trendcontent #designtrends #materialtrends #scarletopus #trendhub #trendreports
5️⃣7️⃣% of purpose-driven consumers are willing to change their purchasing behaviour to be more responsible (via IBM)

↗️ There is growing interest in leather alternatives as more and more people (consumer AND brands) turn to plant-based designs. MIRUM®️ by @nfw_tech is a plastic-free, all-natural, and - crucially for the big brands - scalable leather alternative.

👀 READ about some of the most exciting innovations in materials development in our Materials Innovations report, FREE to all Trend Hub Subscribers.

👆🏽 Follow the link in our bio to sign up using one of our flexible payment methods. An affordable trend subscription for Independents and Small Businesses.

#trendforecasting #trendsubscription #trendcontent #designtrends #materialtrends #scarletopus #trendhub #trendreports
5️⃣7️⃣% of purpose-driven consumers are willing to change their purchasing behaviour to be more responsible (via IBM)

↗️ There is growing interest in leather alternatives as more and more people (consumer AND brands) turn to plant-based designs. MIRUM®️ by @nfw_tech is a plastic-free, all-natural, and - crucially for the big brands - scalable leather alternative.

👀 READ about some of the most exciting innovations in materials development in our Materials Innovations report, FREE to all Trend Hub Subscribers.

👆🏽 Follow the link in our bio to sign up using one of our flexible payment methods. An affordable trend subscription for Independents and Small Businesses.

#trendforecasting #trendsubscription #trendcontent #designtrends #materialtrends #scarletopus #trendhub #trendreports
5️⃣7️⃣% of purpose-driven consumers are willing to change their purchasing behaviour to be more responsible (via IBM) ↗️ There is growing interest in leather alternatives as more and more people (consumer AND brands) turn to plant-based designs. MIRUM®️ by @nfw_tech is a plastic-free, all-natural, and - crucially for the big brands - scalable leather alternative. 👀 READ about some of the most exciting innovations in materials development in our Materials Innovations report, FREE to all Trend Hub Subscribers. 👆🏽 Follow the link in our bio to sign up using one of our flexible payment methods. An affordable trend subscription for Independents and Small Businesses. #trendforecasting #trendsubscription #trendcontent #designtrends #materialtrends #scarletopus #trendhub #trendreports
2 weeks ago
View on Instagram |
8/9
🆕 CONTENT SERIES: Life as a Futurist with Victoria Redshaw

🌳 “Nine found items from a weekend stroll in Hundred Acres Wood, partnered with colour squares for this Fall.”

#colourtrends #fallcolour #autumncolours #coloursofautumn #forestcolour #trendforecaster #adayinthelife
🆕 CONTENT SERIES: Life as a Futurist with Victoria Redshaw

🌳 “Nine found items from a weekend stroll in Hundred Acres Wood, partnered with colour squares for this Fall.”

#colourtrends #fallcolour #autumncolours #coloursofautumn #forestcolour #trendforecaster #adayinthelife
🆕 CONTENT SERIES: Life as a Futurist with Victoria Redshaw

🌳 “Nine found items from a weekend stroll in Hundred Acres Wood, partnered with colour squares for this Fall.”

#colourtrends #fallcolour #autumncolours #coloursofautumn #forestcolour #trendforecaster #adayinthelife
🆕 CONTENT SERIES: Life as a Futurist with Victoria Redshaw 🌳 “Nine found items from a weekend stroll in Hundred Acres Wood, partnered with colour squares for this Fall.” #colourtrends #fallcolour #autumncolours #coloursofautumn #forestcolour #trendforecaster #adayinthelife
2 weeks ago
View on Instagram |
9/9