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Our entire reason for being is to help create a better future and we believe collaboration is key.

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When we say bespoke, we mean bespoke. We’re committed to working alongside you and your team, translating and applying the trends through the lens of your business.

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Consumer insight. Industry innovation. Design direction. Our reports provide a detailed understanding of what’s driving change and the key shifts impacting consumer behaviour.

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We love sharing knowledge in a way that empowers and excites people to do fantastic things! Our seminars and events are designed to create impact and inspire conversation.

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What is Trend Forecasting?

Trend Forecasting is about analysing and interpreting the global forces shaping consumer trends. We predict why and when a trend will EMERGE. Why and how a trend will be REINFORCED. Why and how a trend will SHIFT DIRECTION.

  • “I've never known the team at Scarlet Opus to get a trend wrong, and they think hard how trends relate to us, and indeed, if they are translatable or not onto our product range.”

  • "We are big fans of Scarlet Opus. Working with trend predictors is all about getting ahead of the game with confidence so it is no surprise that some of the most successful suppliers and retailers currently in the market work with them."

  • “By far I have gotten more compliments on Victoria than any other of our prior speakers!!!"

  • “Great presentations. Lots of amazing ideas for us to get stuck into. After last year, just wanted you to know, Mellow Yellow is flying for us! So thank you."

  • “Having worked closely with the super team at Scarlet Opus for many years I absolutely suggest getting in contact to gain invaluable consumer trends insight and competitive advantage."

  • "From the start, we’ve been a company that has mined human insights and applied them through design to an ever-changing world. You have excelled in your field through your vision; you are embracing the future as you shape it."

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Do you use this principle in your people management strategy?

The concept (originally introduced by Ken Blanchard) continues to help people build happy + successful business teams and is an excellent way to build trust + motivation, fostering genuine connections.

What are your favourite team building/motivational strategies?

#peoplemanagement #businessstrategy #leadership #businesstips
Do you use this principle in your people management strategy? The concept (originally introduced by Ken Blanchard) continues to help people build happy + successful business teams and is an excellent way to build trust + motivation, fostering genuine connections. What are your favourite team building/motivational strategies? #peoplemanagement #businessstrategy #leadership #businesstips
12 hours ago
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1/9
3 Things I’ve Learnt as a Designer by @lauraegottfried

With over a decade of experience working as a designer + trend expert in the creative sector, I reflect on some of the crucial lessons I have learnt over the years.
 
👉🏽 TRUST YOUR INSTINCT
Along with being confident in your research, experience teaches you to trust your instincts. There are moments when trends are unclear, or data doesn’t provide definitive answers, and that’s when intuition, built from years of experience, comes into play.

👉🏽 COLLABORATION + COMMUNICATION ARE KEY
 Clear communication helps bridge the gap between creative vision and practical needs. While trend forecasting gives you insight, it’s important to balance that with listening to clients’ needs and constraints.

👉🏽 STAY CURIOUS
Curiosity is one of your greatest tools, always explore unfamiliar territories — whether it’s new technology, emerging artists, or social movements. Lifelong learning is essential for staying relevant.

#lifeasadesigner #worklife #trendforecasting #3things #worktips #designertips
3 Things I’ve Learnt as a Designer by @lauraegottfried

With over a decade of experience working as a designer + trend expert in the creative sector, I reflect on some of the crucial lessons I have learnt over the years.
 
👉🏽 TRUST YOUR INSTINCT
Along with being confident in your research, experience teaches you to trust your instincts. There are moments when trends are unclear, or data doesn’t provide definitive answers, and that’s when intuition, built from years of experience, comes into play.

👉🏽 COLLABORATION + COMMUNICATION ARE KEY
 Clear communication helps bridge the gap between creative vision and practical needs. While trend forecasting gives you insight, it’s important to balance that with listening to clients’ needs and constraints.

👉🏽 STAY CURIOUS
Curiosity is one of your greatest tools, always explore unfamiliar territories — whether it’s new technology, emerging artists, or social movements. Lifelong learning is essential for staying relevant.

#lifeasadesigner #worklife #trendforecasting #3things #worktips #designertips
3 Things I’ve Learnt as a Designer by @lauraegottfried

With over a decade of experience working as a designer + trend expert in the creative sector, I reflect on some of the crucial lessons I have learnt over the years.
 
👉🏽 TRUST YOUR INSTINCT
Along with being confident in your research, experience teaches you to trust your instincts. There are moments when trends are unclear, or data doesn’t provide definitive answers, and that’s when intuition, built from years of experience, comes into play.

👉🏽 COLLABORATION + COMMUNICATION ARE KEY
 Clear communication helps bridge the gap between creative vision and practical needs. While trend forecasting gives you insight, it’s important to balance that with listening to clients’ needs and constraints.

👉🏽 STAY CURIOUS
Curiosity is one of your greatest tools, always explore unfamiliar territories — whether it’s new technology, emerging artists, or social movements. Lifelong learning is essential for staying relevant.

#lifeasadesigner #worklife #trendforecasting #3things #worktips #designertips
3 Things I’ve Learnt as a Designer by @lauraegottfried

With over a decade of experience working as a designer + trend expert in the creative sector, I reflect on some of the crucial lessons I have learnt over the years.
 
👉🏽 TRUST YOUR INSTINCT
Along with being confident in your research, experience teaches you to trust your instincts. There are moments when trends are unclear, or data doesn’t provide definitive answers, and that’s when intuition, built from years of experience, comes into play.

👉🏽 COLLABORATION + COMMUNICATION ARE KEY
 Clear communication helps bridge the gap between creative vision and practical needs. While trend forecasting gives you insight, it’s important to balance that with listening to clients’ needs and constraints.

👉🏽 STAY CURIOUS
Curiosity is one of your greatest tools, always explore unfamiliar territories — whether it’s new technology, emerging artists, or social movements. Lifelong learning is essential for staying relevant.

#lifeasadesigner #worklife #trendforecasting #3things #worktips #designertips
3 Things I’ve Learnt as a Designer by @lauraegottfried

With over a decade of experience working as a designer + trend expert in the creative sector, I reflect on some of the crucial lessons I have learnt over the years.
 
👉🏽 TRUST YOUR INSTINCT
Along with being confident in your research, experience teaches you to trust your instincts. There are moments when trends are unclear, or data doesn’t provide definitive answers, and that’s when intuition, built from years of experience, comes into play.

👉🏽 COLLABORATION + COMMUNICATION ARE KEY
 Clear communication helps bridge the gap between creative vision and practical needs. While trend forecasting gives you insight, it’s important to balance that with listening to clients’ needs and constraints.

👉🏽 STAY CURIOUS
Curiosity is one of your greatest tools, always explore unfamiliar territories — whether it’s new technology, emerging artists, or social movements. Lifelong learning is essential for staying relevant.

#lifeasadesigner #worklife #trendforecasting #3things #worktips #designertips
3 Things I’ve Learnt as a Designer by @lauraegottfried With over a decade of experience working as a designer + trend expert in the creative sector, I reflect on some of the crucial lessons I have learnt over the years. 👉🏽 TRUST YOUR INSTINCT Along with being confident in your research, experience teaches you to trust your instincts. There are moments when trends are unclear, or data doesn’t provide definitive answers, and that’s when intuition, built from years of experience, comes into play. 👉🏽 COLLABORATION + COMMUNICATION ARE KEY Clear communication helps bridge the gap between creative vision and practical needs. While trend forecasting gives you insight, it’s important to balance that with listening to clients’ needs and constraints. 👉🏽 STAY CURIOUS Curiosity is one of your greatest tools, always explore unfamiliar territories — whether it’s new technology, emerging artists, or social movements. Lifelong learning is essential for staying relevant. #lifeasadesigner #worklife #trendforecasting #3things #worktips #designertips
7 days ago
View on Instagram |
2/9
👉🏽 Decluttered shopping experiences will resonate with consumers craving stability and ease of purchase; ownership becomes an outdated model being reimagined via renting + reselling; and innovative take-back initiatives diversify physical + digital retail.

Our Retail Reimagined report highlights some of the key themes impacting retail strategy, FREE to all Trend Hub Subscribers.

👆🏽 Follow the link in our bio to sign up using one of our flexible payment methods. An affordable trend subscription for Independents and Small Businesses.

#trendforecasting #trendsubscription #trendcontent #designtrends #retailstrategy #retailtrends #consumerinsights #scarletopus #trendhub #trendreports
👉🏽 Decluttered shopping experiences will resonate with consumers craving stability and ease of purchase; ownership becomes an outdated model being reimagined via renting + reselling; and innovative take-back initiatives diversify physical + digital retail.

Our Retail Reimagined report highlights some of the key themes impacting retail strategy, FREE to all Trend Hub Subscribers.

👆🏽 Follow the link in our bio to sign up using one of our flexible payment methods. An affordable trend subscription for Independents and Small Businesses.

#trendforecasting #trendsubscription #trendcontent #designtrends #retailstrategy #retailtrends #consumerinsights #scarletopus #trendhub #trendreports
👉🏽 Decluttered shopping experiences will resonate with consumers craving stability and ease of purchase; ownership becomes an outdated model being reimagined via renting + reselling; and innovative take-back initiatives diversify physical + digital retail.

Our Retail Reimagined report highlights some of the key themes impacting retail strategy, FREE to all Trend Hub Subscribers.

👆🏽 Follow the link in our bio to sign up using one of our flexible payment methods. An affordable trend subscription for Independents and Small Businesses.

#trendforecasting #trendsubscription #trendcontent #designtrends #retailstrategy #retailtrends #consumerinsights #scarletopus #trendhub #trendreports
👉🏽 Decluttered shopping experiences will resonate with consumers craving stability and ease of purchase; ownership becomes an outdated model being reimagined via renting + reselling; and innovative take-back initiatives diversify physical + digital retail. Our Retail Reimagined report highlights some of the key themes impacting retail strategy, FREE to all Trend Hub Subscribers. 👆🏽 Follow the link in our bio to sign up using one of our flexible payment methods. An affordable trend subscription for Independents and Small Businesses. #trendforecasting #trendsubscription #trendcontent #designtrends #retailstrategy #retailtrends #consumerinsights #scarletopus #trendhub #trendreports
1 week ago
View on Instagram |
3/9
I’d say it’s crucial to understand where you’re starting out from in order to forecast where we are moving to next. And it may seem odd but that means part of forecasting the future is constantly assessing current situations… so, effectively global news, and also what’s kept out of the news.
And right now, the news is dominated by:
• The US presidential election outcome
• Geo-political discourse, which of course links to the conflicts + humanitarian crises that we’re seeing
• Also, crime + violence at national level
• Immigration
• Racism
• Inequality
• Women’s rights… and so much more.
And we have to dig in and around these issues at a granular level – as well as view things through national + global lenses – and that’s the only way to see things clearly.

#trendforecasting #futurist #futureforecast #globalnews #businessstrategy
I’d say it’s crucial to understand where you’re starting out from in order to forecast where we are moving to next. And it may seem odd but that means part of forecasting the future is constantly assessing current situations… so, effectively global news, and also what’s kept out of the news. And right now, the news is dominated by: • The US presidential election outcome • Geo-political discourse, which of course links to the conflicts + humanitarian crises that we’re seeing • Also, crime + violence at national level • Immigration • Racism • Inequality • Women’s rights… and so much more. And we have to dig in and around these issues at a granular level – as well as view things through national + global lenses – and that’s the only way to see things clearly. #trendforecasting #futurist #futureforecast #globalnews #businessstrategy
1 week ago
View on Instagram |
4/9
Can brown be sleek + super stylish?
Can textile upholstered car interiors be aspirational?

We’ll leave it to @ora_ito to convince you with his retro-futuristic reinterpretation of the iconic @renaultgroup 17 sports coupé of the 70s.

Admire the sleek Galactic Brown exterior and interior seats trimmed with a chine brown satin, in fine Merino wool, combined with a deep, luxuriant wool bouclé.

🎥 https://youtu.be/dhUT4wG6XZ0?feature=shared
 
#wool #textiles #70s #retrofuturism #cardesign #coupe #brown #designtrends #trendforecasting
Can brown be sleek + super stylish? Can textile upholstered car interiors be aspirational? We’ll leave it to @ora_ito to convince you with his retro-futuristic reinterpretation of the iconic @renaultgroup 17 sports coupé of the 70s. Admire the sleek Galactic Brown exterior and interior seats trimmed with a chine brown satin, in fine Merino wool, combined with a deep, luxuriant wool bouclé. 🎥 https://youtu.be/dhUT4wG6XZ0?feature=shared #wool #textiles #70s #retrofuturism #cardesign #coupe #brown #designtrends #trendforecasting
2 weeks ago
View on Instagram |
5/9
COLOUR INSIGHT 👉🏽 Camel is a warm, toasted colour with a reddish tint that sits in the family of browns.
It is a classic stalwart on the Fashion scene, used to achieve a luxe look, and has successfully transitioned to be adopted by a host of other industries from giftware packaging to automotive interiors. It now holds a position as an evergreen option with broad appeal.
💡 COLOUR PAIRING: Consider an unexpected pairing with Iceberg Green. This cafe design shows how desert paint shades + cold greens can meet to create a calming interior scheme.

#colourinsight #colourpalette #camel #green #colourtrends #colourinspo #interiordesign
COLOUR INSIGHT 👉🏽 Camel is a warm, toasted colour with a reddish tint that sits in the family of browns.
It is a classic stalwart on the Fashion scene, used to achieve a luxe look, and has successfully transitioned to be adopted by a host of other industries from giftware packaging to automotive interiors. It now holds a position as an evergreen option with broad appeal.
💡 COLOUR PAIRING: Consider an unexpected pairing with Iceberg Green. This cafe design shows how desert paint shades + cold greens can meet to create a calming interior scheme.

#colourinsight #colourpalette #camel #green #colourtrends #colourinspo #interiordesign
COLOUR INSIGHT 👉🏽 Camel is a warm, toasted colour with a reddish tint that sits in the family of browns.
It is a classic stalwart on the Fashion scene, used to achieve a luxe look, and has successfully transitioned to be adopted by a host of other industries from giftware packaging to automotive interiors. It now holds a position as an evergreen option with broad appeal.
💡 COLOUR PAIRING: Consider an unexpected pairing with Iceberg Green. This cafe design shows how desert paint shades + cold greens can meet to create a calming interior scheme.

#colourinsight #colourpalette #camel #green #colourtrends #colourinspo #interiordesign
COLOUR INSIGHT 👉🏽 Camel is a warm, toasted colour with a reddish tint that sits in the family of browns.
It is a classic stalwart on the Fashion scene, used to achieve a luxe look, and has successfully transitioned to be adopted by a host of other industries from giftware packaging to automotive interiors. It now holds a position as an evergreen option with broad appeal.
💡 COLOUR PAIRING: Consider an unexpected pairing with Iceberg Green. This cafe design shows how desert paint shades + cold greens can meet to create a calming interior scheme.

#colourinsight #colourpalette #camel #green #colourtrends #colourinspo #interiordesign
COLOUR INSIGHT 👉🏽 Camel is a warm, toasted colour with a reddish tint that sits in the family of browns. It is a classic stalwart on the Fashion scene, used to achieve a luxe look, and has successfully transitioned to be adopted by a host of other industries from giftware packaging to automotive interiors. It now holds a position as an evergreen option with broad appeal. 💡 COLOUR PAIRING: Consider an unexpected pairing with Iceberg Green. This cafe design shows how desert paint shades + cold greens can meet to create a calming interior scheme. #colourinsight #colourpalette #camel #green #colourtrends #colourinspo #interiordesign
4 weeks ago
View on Instagram |
6/9
The world is in turmoil, and inside people there is turmoil too. We’re fighting through a period of profound economic, social, political, and environmental demise. 
Times are tough. Division feels really deep. Conflict surrounds us, and there is widespread disenchantment + uncertainty. 
People are naturally reflecting on their lives, reevaluating everything, and settling into new rhythms with new priorities.
Right now TRUST levels are very low. 
There is cautiousness + scepticism, and looking ahead there will be a more overt need for demonstrations of HONESTY.
And this will impact what people will want within the spaces they spend time… furniture, for example, at home, in hotels, in hospitality settings, in workplaces.
They’ll want:
Honest colours.
Honest materials.
Physical + emotional comfort.
Products that function brilliantly + can be relied upon.
And that last.
 
👉🏽 Now is the time to start discussing how you will address these issues in your business. Send us a message or give us a call, and let’s have a chat about how we can help.

#furniture #interiordesign #retailstrategy #consumerinsight #designtrends #consumertrends #trendforecasting #brandstrategy
The world is in turmoil, and inside people there is turmoil too. We’re fighting through a period of profound economic, social, political, and environmental demise. Times are tough. Division feels really deep. Conflict surrounds us, and there is widespread disenchantment + uncertainty. People are naturally reflecting on their lives, reevaluating everything, and settling into new rhythms with new priorities. Right now TRUST levels are very low. There is cautiousness + scepticism, and looking ahead there will be a more overt need for demonstrations of HONESTY. And this will impact what people will want within the spaces they spend time… furniture, for example, at home, in hotels, in hospitality settings, in workplaces. They’ll want: Honest colours. Honest materials. Physical + emotional comfort. Products that function brilliantly + can be relied upon. And that last. 👉🏽 Now is the time to start discussing how you will address these issues in your business. Send us a message or give us a call, and let’s have a chat about how we can help. #furniture #interiordesign #retailstrategy #consumerinsight #designtrends #consumertrends #trendforecasting #brandstrategy
1 month ago
View on Instagram |
7/9
2025 Consumer Insight 👉🏽 From their vantage point, The Realists clearly understand that much of what they’re seeing and hearing in the world is biased and is often not even real or meaningful.
They have clarity of thought and a sense of self-reliance + resilience, making them comfortable to truly inhabit their own belief systems.

As people around the world continue to fight through a period of profound economic, social, and political demise, trust and transparency become the holy grail. Brands will need to step up and show how they are holding themselves to account. Communicating as their most authentic selves.
Discover the challenges + opportunities this consumer group present and how you can REALISE your connection to them. Send us a message today.

#2025trends #trendforecasting #consumerinsights #retailstrategy #marketingstrategy #brandstrategy
2025 Consumer Insight 👉🏽 From their vantage point, The Realists clearly understand that much of what they’re seeing and hearing in the world is biased and is often not even real or meaningful. They have clarity of thought and a sense of self-reliance + resilience, making them comfortable to truly inhabit their own belief systems. As people around the world continue to fight through a period of profound economic, social, and political demise, trust and transparency become the holy grail. Brands will need to step up and show how they are holding themselves to account. Communicating as their most authentic selves. Discover the challenges + opportunities this consumer group present and how you can REALISE your connection to them. Send us a message today. #2025trends #trendforecasting #consumerinsights #retailstrategy #marketingstrategy #brandstrategy
1 month ago
View on Instagram |
8/9
We recently caught up with Victoria to discuss all things trend forecasting.

We often get asked about the how and why’s of working with trends, here Victoria tells us about the benefits trend forecasting can provide.

#trendforecasting #lifeasafuturist #victoriaredshaw #scarletopus
We recently caught up with Victoria to discuss all things trend forecasting. We often get asked about the how and why’s of working with trends, here Victoria tells us about the benefits trend forecasting can provide. #trendforecasting #lifeasafuturist #victoriaredshaw #scarletopus
1 month ago
View on Instagram |
9/9