How to Successfully Merchandise Flooring…

Do you need some help, information, even inspiration about how to visually inspire your customers?

This low-cost-high-value guide to ‘Window Merchandising’ (specifically written for retailers of Flooring in the USA, Canada, UK & Australia) contains all the support & guidance you’ll need to start creating stunning retail window displays TODAY.

You’ll quickly understand the ‘psychology of visual merchandising’ and be able to ‘connect’ your store in the minds of consumers to what they see in local fashion stores when you create your own ‘trend-led’ window stories. You’ll have people talking about your windows at all the right dinner parties around town, whilst showing off the purchase they made from you.

You can make a start with a window display for Christmas 2016 and then follow the guide to create window stories through the Spring & Summer of 2017.  There are ideas on how to present show-stopping display’s to attract the attention of shoppers walking by and draw them in. Surprise yourself, buy this easy-to-understand guide NOW and make yours the best window displays in town.

Your windows will soon – Stop. Interest. Engage. Inspire……. and sell. 

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Wool Floor Show, London

Last week we visited the Wool Floor Show, this was a new and exciting event showcasing the industry leaders in the manufacturer of wool flooring; exhibiting in central London.

Image 1

There were lots of interesting and unique features at the show which brought wool concepts to life. Not only was it an educational event but also an inspirational one with Wool Trend boards by Jessica Light outlining key colour directions, fabrics and materials for 2016. A particular highlight was the Creative Colour for Wool Rooms which cleverly portrayed wool as coloured paint. The ‘Wool Forest’ was also a beautiful installation which promoted living naturally and choosing wool for all it’s benefits.

wool-installation

Of course our interest in the show was confirming current trends and investigating what new colours, textures and styles were coming through. We identified 3 clear design stories for 2016 and beyond; Woodland Walk, Soft Minimalism and Tribal.

woodland-walk

The Woodland Walk trend is one we have been talking about for a while and includes grey toned neutrals and hazy heather shades. Patterns are often traditional, including houndstooth, muted coloured tartan (Stevens and Graham) and herringbone styles where textures are deep, comforting and organic. There is a deep connection to nature here, the beauty is found in the rawness and destructive qualities.

soft-minimalism

Soft Minimalism displays powdery pastels, they are chalky, matte and often infected with a slight grey tone. These cosmetic shades are intimate, discreet and restrained which projects a calm and soothing sense of well-being. Chunky textures hold protective and comforting qualities where patterns are minimal, simple and sophisticated. (Tartan carpet by Stevens and Graham, Textured Carpet by Jacaranda Carpets, Sample Board by Jessica Light).

tribal

Tribal is a fusion of global influences, mixing colour, textures and patterns to create a unique and exciting revival of traditional cultures. Intense brights are combined together with more neutral tones in weave style carpets (RogerOats). Deep textures appear in stripy brights and zigzag effects (M.I.D / Ruckstuhl).

Find out more about the Campaign for Wool and the Wool Floor Show by searching #ChooseWool #WoolFSL #BritishWool

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