How to Successfully Merchandise Flooring…

Do you need some help, information, even inspiration about how to visually inspire your customers?

This low-cost-high-value guide to ‘Window Merchandising’ (specifically written for retailers of Flooring in the USA, Canada, UK & Australia) contains all the support & guidance you’ll need to start creating stunning retail window displays TODAY.

You’ll quickly understand the ‘psychology of visual merchandising’ and be able to ‘connect’ your store in the minds of consumers to what they see in local fashion stores when you create your own ‘trend-led’ window stories. You’ll have people talking about your windows at all the right dinner parties around town, whilst showing off the purchase they made from you.

You can make a start with a window display for Christmas 2016 and then follow the guide to create window stories through the Spring & Summer of 2017.  There are ideas on how to present show-stopping display’s to attract the attention of shoppers walking by and draw them in. Surprise yourself, buy this easy-to-understand guide NOW and make yours the best window displays in town.

Your windows will soon – Stop. Interest. Engage. Inspire……. and sell. 

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‘Themed’ Interior Design can go horribly wrong…..

…  but it hasn’t in this case, in fact it’s quite the opposite.

The Potting Shed is Beverley’s newest bistro bar serving the very best in homemade food and offering a wide selection of beers, cocktails and wine. Yesterday we decided on a work-lunch and had our own garden party to check-out the interior design!

IMG_4591What a great experience it was. The sun was shining, it was warm and the Potting Shed was busy as people enjoyed the last week of the UK’s summer holiday period. The newly established bistro bar is a transformation of the landmark Hodgsons pub and is located close to the recently developed Flemingate Centre where many fashion stores, coffee shops, a hotel and cinema can be found. Here is a team snap (left) … a rose between two thorns (some may say).

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I dug up a little information about the Potting Shed brand, launched in Bingley, Yorkshire last year. It’s a contemporary bar and restaurant concept with an exceptional ‘garden‘ theme. They have a big emphasis on food, including a wood-fired pizza oven and also host live music acts each weekend. The quirky little areas of the place are also available for private parties.IMG_4589

14115506_1771258006477685_642002851573770072_o  On arrival the creativity & ingenuity of the interior decor is obvious, all fitting in beautifully of course with the bistro’s theme. Garden tools including spades, forks, and shovels were all displayed as if they were precious heirlooms. Watering cans and buckets were used as lighting features and wooden logs covered walls to create an authentic and grounded ‘garden’ feel. It was surprising how well a bucket can reflect the light, not to mention a cheap way to update the lighting features in your own home! Blooming brilliant! (OK! We’ve all noticed the ‘dad jokes’ here, in abundance; Laura Greenwood!) IMG_4579

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I particularly liked this reclaimed chandelier centre-piece. Items hanging included old beer jugs, metal watering cans, glass jars and small garden trowels and tools. Although it appears to be old junk hanging from the ceiling it actually portrays a very genuine and accurate design element that adds a focal point to the room. I am always rooting for more reclaimed and recycled products!

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The bar area incorporated reclaimed wooden planks across the front surface of the bar and mix’n match patterned tiles on the floor which really caught our eye! The ‘mix’n match’ approach to developing customisable patterned tiles is something we have talked lots about in Trend Presentations and it is nice to see how they have been embraced to fit in with this theme.

IMG_4582We finally planted (please!) ourselves down on a table made from reclaimed wood and old metal piping with and worn-look leather stools. For our lunch we ordered a selection of ‘Shed bites’ including pulled pork nachos, garlic dough balls, battered chicken goujons, crispy crab cakes and a selection of cold meats and bread served on a rustic wooden board… we definitely decided to go big and not go gnome (Any more of this Laura and we’ll actually ‘tell your dad’). The food was delicious, it really filled a hole and helped the work go down!

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14066366_1771257736477712_6100505241297751287_oThe tableware also had a very rustic quality to it with a wonderful surface texture and aesthetic, it was unusually shaped, simple yet stylish.

As we weedled our way upstairs we found a room full of natural greenery, with a giant tree in the middle and a wall filled with thriving foliage. You don’t need green fingers to fill your home with lush leaves.
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We took a look outside to grass-p the concept more. The astro-turf used on the terrace is a stroke of genius, a very simple, but very effective idea that pulls together the indoors and outdoors design beautifully. It will be easy to maintain and won’t ruin your heels ladies. The terrace and very large beer garden have unusually good quality furniture to sit on and it’s unusually comfortable. Water you waiting for? Go check it out! (Doh!)

And for the winter months…

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You can grab your own plot and eat outside in one of the brightly colored sheds; each one a sheltered, private area in which to have your own exclusive garden party. I was extremely re-leafed to see that they have outdoor heaters for colder times; enabling everyone to stay cosy until turf-ed out!

14124358_1771257769811042_8918966620010400923_oWe had a very garden-inspired lunch at The Potting Shed, there is no worming your way out of trying this place out for great food and drinks, we predict it will grow extremely popular! It is an ideal spot for a relaxed dining experience, suitable for all. The ‘themed interior/exterior’ has been done in a very adult way and not in the least cheesey, it created the right amount of interest to become a talking point for all the right reasons…. so lettuce dance like no-one is watching and turnip that beet loud!  

Have you designed a hospitality interior that enables a good customer experience? Then let us know. If oyu would like some guidance, inspiration to create one we’d be delighted to help.

Happy Dining People!

And for those of you who don’t know about the location of Scarlet Opus HQ… we are based in the Town of Beverley in East Yorkshire, England. Beverley is described as the ‘Jewel of East Yorkshire‘ and renowned for its exquisite 13th Century Minster. The town is home to a lively market, a thriving music scene, excellent flat racing and a medieval skyline that remains refreshingly unspoilt… For more information visit Yorkshire.com.

1271-Scotts - The Hall, Beverley 1

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Artisans, Craftsmanship & Contemporary Design – 2017 Trends

“Products made by loving hands in small volumes….” this is the beginning of the end of buying ‘stuff’ just because we can …..  perhaps…..

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The Decor + Design show, Melbourne – Trend Hub materials list

A special Hello to everyone who has visited our Trend Hub at Decor + Design 2016. As promised here is a list of the materials on display on the sample table:

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3 Design Trend Stories for 2017 – The SOcolor Booklet

This Color Book gives you 3 of 2017’s key design trend stories: Desert Wanderer, Organic Matter and Analogue Workshop. The book includes a brief explanation of each of the trends, the Scarlet Opus Trend Boards illustrating each trend’s interior style and also the Pantone referenced color palettes for each trend story.

This book will give you guidance for the design and marketing of your product in line with future trends. It is an inspirational document that outlines key themes and important color palettes for interiors moving forward into 2017. Inspiring guidance for everything interiors including retail merchandising, product sourcing, stationery, furniture, decor, tabletop, kitchen design, and much more.

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