3 Design Trend Stories for 2017 – The SOcolor Booklet

This Color Book gives you 3 of 2017’s key design trend stories: Desert Wanderer, Organic Matter and Analogue Workshop. The book includes a brief explanation of each of the trends, the Scarlet Opus Trend Boards illustrating each trend’s interior style and also the Pantone referenced color palettes for each trend story.

This book will give you guidance for the design and marketing of your product in line with future trends. It is an inspirational document that outlines key themes and important color palettes for interiors moving forward into 2017. Inspiring guidance for everything interiors including retail merchandising, product sourcing, stationery, furniture, decor, tabletop, kitchen design, and much more.

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FEATURED ARTIST: YanYan Evan-Jones

This month I have been chatting to YanYan Evan-Jones, a surface pattern illustrator currently based in Sussex, England. At the moment YanYan designs and illustrates adult colouring books, which are becoming increasingly popular world wide. I love that YanYan has such a daring approach to design in that she works directly in ink on to blank paper, being confident and fully committed to her creative vision. I hope you will be able to appreciate and enjoy her work as much as I do.

Tell us a little bit about yourself…

IMG_7714My name is YanYan Evan-Jones. I’m originally from Guangzhou, China but emigrated to England to live with my husband in September 2014. I’m fluent in English, Cantonese and Mandarin and have primarily spent my professional career working as a language teacher for over 5 years in China.

 

  1. Where do you gather inspiration for your designs?

Most of my inspiration comes from nature, so I would describe my style as a simple but highly abstract interpretation of the natural beauty that surrounds me, and indeed all of us, on a daily basis.

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  1. What is your creative process?

When I first started to draw in April 2015, I would draft my work in pencil before going over it with a pen. At this time I didn’t really have my own style and doodling was just an enjoyable way to kill time. The first time I worked directly on paper with pen was in July, after returning from trip to France – I remember picking up a black pen and casually drawing on a piece of paper. There wasn’t a specific object in my mind at that moment, I just followed my heart, an overall idea forming bit by bit with each additional line. Eventually, my first featured work was born, an intricate black and white drawing of some flowers. I shared this piece with my friends in various social media circles, and to my delight, it seemed as though many people loved it! The positive way my work was received was a great source of inspiration, and since then, I primarily let my heart take the lead and work directly with pen and paper.  I love the fact that working this way means that there are no second chances; for better or worse you have to be confident and fully commit to your creative vision!

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  1. What is your favourite piece of work that you have created? 

My favorite piece has no specific name,  it is a thought from an English phrase “the apple of one’s eyes”, but I changed the last word into “heart” , so it is “the apple of one’s heart”. If you could try to look into the details of it, it is an abstract object mixed with an apple and a heart within, the leaves surrounding, which represents nature. 

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  1. What are you working on at the moment?

I am currently designing a number of commissioned black and white illustrations for an adult colouring book-Mindful Colour and teaching Chinese (Mandarin).

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  1. What are you doing when you are not creating? 

Apart from my newfound love for, and potentially blossoming career in design, I also have real passion for healthy living and fitness – working out every day keeps me sane, energetic and positive!

  1. Do you have any tips or inspiring words for others?

“In the darkness, only ambition will guide you.”

Keep doing what you love, and never shy away from showing your work to others – so long as we’re prepared to listen, all feedback is good feedback and you never know what might result from meeting the right person at the right time!

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     8. Where can we find you? 

Facebook Instagram or email; tutoryanyan@gmail.com

YanYan welcomes commissions and is perfectly able to adapt her style to any particular subject matter. Please feel free to contact her on the above.

I would like to say a huge thank you to YanYan for allowing us a sneak peek into her creative world. Make sure you check out her wonderfully inspiring instagram and expect to see a lot more of Yanyans beautiful surface pattern designs!

Laura

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Trendbook Offer: Visually Stunning 2015 Design Trends – Interiors

2015 Design Trendbook for Everything Interiors  

For a special price of just £60 you can get all the inspiration you’ll need to support your creativity this year. Purchase our 2015 Design Trends report.

This 75 page document includes 4 different design trends applicable to anything ‘interiors’ and outlines our background research including fashion and architecture, as well as a guide to material, shape, pattern, texture, and surface effects. Each trend includes a colour palette with Pantone Fashion + Home and Formula Guide Coated/Uncoated references. A perfect source of inspiration for product designers, marketing teams, interior designers, retailers for merchandising and window dressing – absolutely perfect. See the wealth of visually stunning inspiration below:

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BUY IT NOW – feel supported, inspired, renewed and have your own ideas confirmed

Got a question? phil@scarletopus.com call phil / Victoria or Laura +44 (0)1482 870360

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Craft Industrialism; Stories behind Products

Craft Industrialism is a new initiative that aims to bridge the gap between the craft maker and the public allowing us to understand and appreciate the process of craft practice. The event showcases a carefully curated exhibition presenting a selection of makers work, each project has a detailed narrative which illustrates the complexity and precision of the ideas from initial concepts, design and development, and finally to the chosen production method. This project also aims to demonstrate the importance of promoting and supporting our local creative businesses.

preview night

I went along to the preview evening of the event, there was a real buzz in the atmosphere, everyone seemed excited to learn and understand more about the meticulous presentation of each project. For me, it was interesting to visually see the full thought process of the maker, from project notes, to concept ideas and sketches. It was fascinating to see the tools that are used by the makers, this allows us to comprehend the intricate hand craft techniques and the amount of time and work that goes into the creation of the project.

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Since the contemporary craft movement we romanticise more of the handmade because we desire quality, not quantity. With the ‘handmade ethos’ becoming a key driver of consumer aspirations it becomes even more important for us to show a deeper understanding and appreciation of the design elements involved. From the sourcing of materials to the craft techniques through to the maker process, we have moved into a world where we value craft once again,  where we want individuality and unique quality, and are happy paying more money for one-off products. In today’s society we want to own less items and look towards owning products we feel mean something or have a story to tell.

Here is a look at some of my favourite designer-makers that are showcasing their work at this event, each maker will present their work over the next few days and discuss the theory or concept behind their designs. Tickets for these talks are available to buy and the exhibition is open to the public until Wednesday 25th March.

Ruth Pullan Textiles and Leather Work

Ruth’s studio is centered around exploring ways of manipulating leather into different forms and shapes. She utilises classic moulding techniques and shaping more often seen on a cutting table than in the workshop in order to bring together a new collection of work that challenges leather-working techniques with a modern twist.

Ruth Pullan

Laura Daza

Colour Factory is a visual and tactile investigation into the colour and dye world, using natural materials to question the relationship between nature and humans. The design is driven by the traditions of colour; celebrating ancient rituals or alchemic techniques and exploring ways for extracting natural pigments. Colours in nature are infinite, only a few thousand have been described and many others to be discovered.

Laura Daza

Convivial Project

Generative Scarves is a project that enables you to generate your own pattern for a scarf. For this project a procedural algorithm commonly used to digitally generate patterns of the natural world was sampled in a bespoke application. The Generative Scarves app, with its set of modifiable parameters enables the user to customise colours and patterns and create a unique print for a personalised scarf.

Convivial Project

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Craft Industrialism really makes you question what we buy and drives a desire to understand more about the story behind a certain product. This could be the story of the trend it aspires to create or the story of it’s history.  For retailers and manufacturers this concept is a great way to market product, allow conscientious consumers to understand the process, design and development that leads to the end creation. There is a growing interest in ‘real’ products and knowing everything about where it initiated so don’t just sell the product; tell it’s story to your consumers.

For more information on how you can achieve this contact us today.

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How to De-Risk New Product Development & Business Growth

Mention Trend Forecasting to most people and the majority are unsure what it’s about; and those that have heard of it, well they mostly associate it simply with pattern and colour.

But, to use it so, is to almost completely waste the true value a good consumer & interiors product Trend Forecaster can add to a company’s success. There are very few business tools available that, if used well, are guaranteed to improve business performance, no matter how you measure that. The more broadly the Trend research information is integrated into a company’s activities, the greater the performance improvement will be. A results and performance uplift might be seen in production as design costs reduce, PR success increases as content marketing is improved, product ranges can be smaller and the number of ‘slow-moving lines’ reduced; sales will increase as product & service offers better match the wants, needs & desires of your customers. The story telling and content meets the same degree of success in both B2C and B2B sectors. All of this ultimately leads to better profits.

Yes, our Trend Forecasting for the interiors market will do all of that!

WHY?

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The biggest, most valuable resource that Scarlet Opus Trend forecasting gives to a product development team, manufacturer, retailer, interior designer or marketing strategy is…. ‘TIME’. The pressure on all of the business teams in any company, is significantly reduced because our trend research extends the time in which the total business cycle has, to be completed. No need to ‘spot trends’ at an exhibition(s), hope you’re right & then rush to bring your version of a product/service to market before the trend diminishes; engage with Trend Forecasting which will provide you with the same inspiration 12 – 18 months ahead of that exhibition being visited. You’ll gain more as you’ll also gain trend/consumer back stories to build your content marketing; you’ll get specific material, pattern, texture, shape & colour guidance as well as being able to explain ‘why’ this will all match with future consumer desires.

Trend Forecasting for interiors will give you a detailed view of those consumer desires up to 2 years in advance of the point at which your product should be brought to market. 2 YEARS! As a general view this could be increased to 5 years.

Imagine knowing the detail of what your customers will desire in 2 years’ time and knowing with certainty.

Research shows that company employees work more efficiently when they are relaxed & confident. Designers are more creative, salespeople convert more sales & PR events run more smoothly. If the risk associated with New Product Development or Services development is significantly reduced; your staff can focus on creating the best PR, producing excellent content marketing, targeted marketing support materials and preparing, rehearsing and enacting sales presentations that will demonstrate to buyers how well your company understands what consumers want and will pay to get.

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Dr. Robert Passikoff (Founder of Brand Keys) says of 2014:

Consumers Expect More: Over the past five years, consumer expectations have increased on average by 20%. But brands have kept up only by 5% annually, a big gap between what’s desired and what’s delivered. The ability to accurately measure real, unarticulated expectations will provide significant advantages to brands that can engage and delight.

This describes beautifully, the gap that consumer, business & design Trend Forecasting will fill for any company. Why then aren’t more companies engaging with Trend Forecasting? The answer might lie in these 2 thoughts:

  1. It requires taking, quite a’ leap of faith’ to engage with someone who tells you that they can ‘see your future in detail & with certainty’!
  2. It’s possible that Creatives see Trend Forecasting agencies as an external design source; instead of an external design resource.

Trend analysts, spotters, reporters, colour & trend consultants all play valuable roles; but only a Trend Forecaster can create so much time and:

  • Inspire design teams to create products in materials with textures, patterns & colours that the consumer will want to buy. It’s global social, political, cultural & natural events that influence how humans behave & want to surround themselves with.
  • Inform sales teams how to support product presentations with trend information that will help buyers to choose their products to meet consumer demand.
  • Give Marketing teams an understanding of what caused a trend to emerge & how the consumer will feel as a result. Excellent content marketing will follow and help to leverage consumer marketing by suppliers of complimentary products.
  • Identify which trends specifically suit a company and its product offer/sector; enabling a more focused product offer to be developed. A trend forecaster will identify which trend next year is best suited to ‘Bathroom’, or ‘Dining’?
  • It’s crucial to identify trends for interiors that have longevity giving manufacturing/sourcing teams the opportunity to optimise production planning.
  • Produce inspirational PR events especially for the trade press always hungry for future trend information. ‘Expert’ endorsement is gaining traction with consumers over ‘celebrity’ endorsement.
  • Design exhibition stands reflecting ‘future trend themes’ making them stand out and provide a unique ‘visitor experience’.
  • Design retail showrooms to deliver a shopping experience the consumer wants. Men & Women shop differently.
  • Assist buyers translate Trend research into design briefs for manufacturing partners; or buying guidance for retailers.

There is so much value that Trend Forecasting adds to a company’s activities in all areas that it needn’t actually, even include the obvious product development. A business with a ‘fixed’ product design can still be more successful marketing it’s products within the framework of consumer wants, needs and desires.

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It’s realistic to engage a good Trend Forecaster with the expectation that sales revenues will increase by double digit percentages, with a similar reduction in relative costs.

Contact phil@scarletopus.com Tel +44 1482 870 360 www.scarletopus.com www.twitter.com/scarletopus

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