Visual Merchandising Workshop at Index Dubai 2016

IMG_3707

Last week the Scarlet Opus Team ran a Visual Merchandising Workshop at the International Design Exhibition Index in Dubai. The hands-on workshop was designed to suggest and encourage multiple ways of inspiring customers with trend-led visual merchandising; creating consumer experiences with brand themes and stories. The participants began the morning in the classroom where key psychological tips for effective merchandising were discussed; as well as 3 Interior Design Trends translating to inspirational visual merchandising.

The intended learning outcomes included …

  • Understanding how and why Consumers are motivated to enter a store by a window display
  • How to make a connection between store design & the Customer Experience
  • How to identify trends and put them to practical use in product displays
  • How to create aspirational window displays using Interior & fashion trends
  • How to connect your business to your community in your Window

5D_A2067

The second segment of the workshop involved putting new vision, skills and imagination to work. Participants had a life-sized window structure to build an extraordinary display – a display designed to capture the eyes of fellow peers, drawing them in and encouraging interaction as ideas came to life; right on the show floor! The workshop ran once a day over 4 consecutive days, each group had the same purposefully limited props so they had to be very creative in order to build a display inspired by Scarlet Opus interior trend – Play.

Day 1

In keeping with the geometric and modern Memphis Movement influenced trend, the first window display included bold uses of wallpaper – covering shapes and furniture. Subtle fashion influences such as the dress and sun glasses purposefully enabled the consumer to connect the ‘interior wallpaper store’ to relevant trend-led fashion brands. It is a confident, daring and wonderfully dynamic way to display wallpaper.

1DX_9343-min

The final window display…

MKIV0738-min

Day 2

The second group worked hard to bring a luxury lifestyle interior display to life. After carefully considering all inspirational images, they designed a subtle but intriguing display with a surreal twist. With pops of strong colour and geometric shapes positioned carefully alongside softer, delicate and beautifully placed props; they created a perfectly balanced and inspiring interior visual – quirky yet classy

5D_A2094-min

We loved the innovative use of the mannequin in this window display, an injection of surrealism is bound to intrigue passes-by!

IMG_3652-min

The final window display…

IMG_3649-min

Day 3

Team 3 decided on creating an installation window piece with patriot multi-coloured ribbon and string. They creatively attached the ribbon at the front of the window to make an abstract foreground effect with the product displayed behind.

MKIV1124-minIMG_3689-minDay 4

The final window display included suspending cushions to make a central focus point. The team used strips of wallpaper to drape from the central beam at the back wall to the front of the window. Bold shapes were stacked and positioned in each corner of the window to create the perfect balance.

IMG_3697-min

The final window display…

IMG_3707-min

The workshop was a huge success and we had some very positive feedback, we would like to thank all participants who signed up and took part; we hope you were all able to take away some useful tips as well as having a very fun day!

A big thank you to our supporters and sponsors who supplied various props in order to create the display – Boss DesignHome Outfitters, Styro, Baines de mer, Worlds Away, Casador and Newmor Wallcoverings.

Leave a comment to let us know if you prefer the window from Day 1, 2, 3 or 4.

Most Voted this post Interesting
We want to hear your voice ... place your Votes NOW
  • Interesting (3)
  • Fabulous (2)
  • More Like This (1)
  • Inspiring (0)