Visual Merchandising Workshop at Index Dubai 2016

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Last week the Scarlet Opus Team ran a Visual Merchandising Workshop at the International Design Exhibition Index in Dubai. The hands-on workshop was designed to suggest and encourage multiple ways of inspiring customers with trend-led visual merchandising; creating consumer experiences with brand themes and stories. The participants began the morning in the classroom where key psychological tips for effective merchandising were discussed; as well as 3 Interior Design Trends translating to inspirational visual merchandising.

The intended learning outcomes included …

  • Understanding how and why Consumers are motivated to enter a store by a window display
  • How to make a connection between store design & the Customer Experience
  • How to identify trends and put them to practical use in product displays
  • How to create aspirational window displays using Interior & fashion trends
  • How to connect your business to your community in your Window

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The second segment of the workshop involved putting new vision, skills and imagination to work. Participants had a life-sized window structure to build an extraordinary display – a display designed to capture the eyes of fellow peers, drawing them in and encouraging interaction as ideas came to life; right on the show floor! The workshop ran once a day over 4 consecutive days, each group had the same purposefully limited props so they had to be very creative in order to build a display inspired by Scarlet Opus interior trend – Play.

Day 1

In keeping with the geometric and modern Memphis Movement influenced trend, the first window display included bold uses of wallpaper – covering shapes and furniture. Subtle fashion influences such as the dress and sun glasses purposefully enabled the consumer to connect the ‘interior wallpaper store’ to relevant trend-led fashion brands. It is a confident, daring and wonderfully dynamic way to display wallpaper.

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The final window display…

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Day 2

The second group worked hard to bring a luxury lifestyle interior display to life. After carefully considering all inspirational images, they designed a subtle but intriguing display with a surreal twist. With pops of strong colour and geometric shapes positioned carefully alongside softer, delicate and beautifully placed props; they created a perfectly balanced and inspiring interior visual – quirky yet classy

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We loved the innovative use of the mannequin in this window display, an injection of surrealism is bound to intrigue passes-by!

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The final window display…

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Day 3

Team 3 decided on creating an installation window piece with patriot multi-coloured ribbon and string. They creatively attached the ribbon at the front of the window to make an abstract foreground effect with the product displayed behind.

MKIV1124-minIMG_3689-minDay 4

The final window display included suspending cushions to make a central focus point. The team used strips of wallpaper to drape from the central beam at the back wall to the front of the window. Bold shapes were stacked and positioned in each corner of the window to create the perfect balance.

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The final window display…

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The workshop was a huge success and we had some very positive feedback, we would like to thank all participants who signed up and took part; we hope you were all able to take away some useful tips as well as having a very fun day!

A big thank you to our supporters and sponsors who supplied various props in order to create the display – Boss DesignHome Outfitters, Styro, Baines de mer, Worlds Away, Casador and Newmor Wallcoverings.

Leave a comment to let us know if you prefer the window from Day 1, 2, 3 or 4.

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Flooring Trends 2016 & Beyond

This Floor Focus Report contains inspirational trend information for both hard and soft flooring products, color palettes and interior design ideas. There are 3 style stories in the report which highlight the key trends for 2016 and beyond. It is a magazine perfect for retailers, buyers, feature writers, magazine editors as well as interior designers.

Floor Focus

Feel supported, inspired, renewed and have your own ideas confirmed by the experts!

Got a question? phil@scarletopus.com call phil / Victoria or Laura +44 (0)1482 870 360

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Trendbook Offer: Visually Stunning 2015 Design Trends – Interiors

2015 Design Trendbook for Everything Interiors  

For a special price of just £60 you can get all the inspiration you’ll need to support your creativity this year. Purchase our 2015 Design Trends report.

This 75 page document includes 4 different design trends applicable to anything ‘interiors’ and outlines our background research including fashion and architecture, as well as a guide to material, shape, pattern, texture, and surface effects. Each trend includes a colour palette with Pantone Fashion + Home and Formula Guide Coated/Uncoated references. A perfect source of inspiration for product designers, marketing teams, interior designers, retailers for merchandising and window dressing – absolutely perfect. See the wealth of visually stunning inspiration below:

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Materials shapefashion colourpattern

BUY IT NOW – feel supported, inspired, renewed and have your own ideas confirmed

Got a question? phil@scarletopus.com call phil / Victoria or Laura +44 (0)1482 870360

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Craft Industrialism; Stories behind Products

Craft Industrialism is a new initiative that aims to bridge the gap between the craft maker and the public allowing us to understand and appreciate the process of craft practice. The event showcases a carefully curated exhibition presenting a selection of makers work, each project has a detailed narrative which illustrates the complexity and precision of the ideas from initial concepts, design and development, and finally to the chosen production method. This project also aims to demonstrate the importance of promoting and supporting our local creative businesses.

preview night

I went along to the preview evening of the event, there was a real buzz in the atmosphere, everyone seemed excited to learn and understand more about the meticulous presentation of each project. For me, it was interesting to visually see the full thought process of the maker, from project notes, to concept ideas and sketches. It was fascinating to see the tools that are used by the makers, this allows us to comprehend the intricate hand craft techniques and the amount of time and work that goes into the creation of the project.

craft

Since the contemporary craft movement we romanticise more of the handmade because we desire quality, not quantity. With the ‘handmade ethos’ becoming a key driver of consumer aspirations it becomes even more important for us to show a deeper understanding and appreciation of the design elements involved. From the sourcing of materials to the craft techniques through to the maker process, we have moved into a world where we value craft once again,  where we want individuality and unique quality, and are happy paying more money for one-off products. In today’s society we want to own less items and look towards owning products we feel mean something or have a story to tell.

Here is a look at some of my favourite designer-makers that are showcasing their work at this event, each maker will present their work over the next few days and discuss the theory or concept behind their designs. Tickets for these talks are available to buy and the exhibition is open to the public until Wednesday 25th March.

Ruth Pullan Textiles and Leather Work

Ruth’s studio is centered around exploring ways of manipulating leather into different forms and shapes. She utilises classic moulding techniques and shaping more often seen on a cutting table than in the workshop in order to bring together a new collection of work that challenges leather-working techniques with a modern twist.

Ruth Pullan

Laura Daza

Colour Factory is a visual and tactile investigation into the colour and dye world, using natural materials to question the relationship between nature and humans. The design is driven by the traditions of colour; celebrating ancient rituals or alchemic techniques and exploring ways for extracting natural pigments. Colours in nature are infinite, only a few thousand have been described and many others to be discovered.

Laura Daza

Convivial Project

Generative Scarves is a project that enables you to generate your own pattern for a scarf. For this project a procedural algorithm commonly used to digitally generate patterns of the natural world was sampled in a bespoke application. The Generative Scarves app, with its set of modifiable parameters enables the user to customise colours and patterns and create a unique print for a personalised scarf.

Convivial Project

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Craft Industrialism really makes you question what we buy and drives a desire to understand more about the story behind a certain product. This could be the story of the trend it aspires to create or the story of it’s history.  For retailers and manufacturers this concept is a great way to market product, allow conscientious consumers to understand the process, design and development that leads to the end creation. There is a growing interest in ‘real’ products and knowing everything about where it initiated so don’t just sell the product; tell it’s story to your consumers.

For more information on how you can achieve this contact us today.

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From Clicks to Bricks; why e-Tail is moving into Retail

Hi, I’m Laura the Trend Forecaster here at Scarlet Opus and I’m going to give you a little explanation about our hot topic ‘Clicks to Bricks’.

First of all, what does it mean? Well, ‘click to bricks’ is a term given to renowned online retailers moving into physical spaces on our high street. Traditionally it has been known for retail brands to succeed in store first before establishing an online presence however the growing trend of ‘clicks to bricks’ demonstrates that well-known online retailers are now becoming more experimental and toying with the two concepts of online and offline.

Creating a virtual presence before moving into a physical space is becoming a more recognisable transition; moving away from the web is not a step backwards but is about adapting to consumer needs. The brands that do create multiple channels of distribution are offering a variety of shopping experiences to suit individual consumer lifestyles.

A couple of examples of this movement include US online accessories brand Bauble Bar, online eyewear brand Warby Parker and online menswear retailers Bonobos.

These brands are less concerned with the traffic that ground level high street shops provide and more interested in the consumer experience, which can inform later decisions made regarding the future of the store.

http://www.baublebar.com/

www.baublebar.com

www.bonobos.com

www.bonobos.com

www.warbyparker.com

www.warbyparker.com

No doubt you’ll all be familiar with the ongoing rise of the pop-up shop in recent years; which could be seen as another form of the ‘clicks to bricks’ model. This allows online retailers to ‘test the water’ before moving permanently into a physical space. This has been happening more and more as we see e-tailers take over high street stores on a short term basis or even set up their own physical space to attract consumers to take a look. With the majority of the products showcased online, small retail outlets can merely be a way of showcasing these products in real life, giving customers a chance to look and touch before they buy (showrooming).This is also a great way to boost the brand recognition.

Image courtesy of www.thestorefront.com

www.etsy.com – Image courtesy of www.thestorefront.com

Ebay pop up shop in Covent Garden London – Image courtesy of www.dalziel-pow.com Ebay store in New York – Image courtesy of www.thestorefront.com

We are also seeing retail brands moving into a more digital way of thinking and creating methods that mimic the online shopping experience. By blurring the lines between the digital online platform and the physical in store experience; retailers are creating a multichannel presence to expand the brand and enhance the consumer shopping experience. For example more brands are using digital services in store such as touchscreens, interactive displays and tools to enable customers to creatively customise their products, this offers a unique, quality experience to the customer, as well as making it convenient and hassle free for anybody to purchase the products.

The window below includes a huge touchscreen that’s ready to take your order and deliver your goods in less than an hour:

Image courtesy of www.thestorefront.com

Image courtesy of www.thestorefront.com

Amazon locker installations are being set up in many densely populated locations around the world. For the urban dwellers it is a great way to collect items at a precise location rather than worry about deliveries being left unattended on the doorstep.

js1600_Amazon-LockerSo why is this happening you ask… well, online shopping is becoming easier than ever before with laptops, tablets and smart phones all at our fingertips, with one click to buy and one touch of a button is all you need to purchase items online however; consumers are in search of that unique shopping experience with that personalised touch.

Not only is it important to physically feel the connection with a product but also to have the personal customer service in store. Consumers want to touch, feel and engage before they buy, to be able to have the tactile aspect with the convenience of online options such as home delivery or collection while interaction with digital devices enrich the shopping experience.

The convenience of shopping from the comfort of your own home is obviously beneficial in many ways, particularly for those who work 9-to-5 or those without transport to reach shops and not forgetting those (like myself) who sometimes like to indulge in a late night ASOS shopping spree, yet to be able to physically see and feel what you’re buying adds a completely different dynamic to the whole experience.

js1600_scarlet opus edit‘Clicks to Bricks’ describes the online retailers that are setting up space in physical stores, these retailers are adapting to consumer needs by creating unique shopping experiences.

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