Trendbook Offer: Visually Stunning 2015 Design Trends – Interiors

2015 Design Trendbook for Everything Interiors  

For a special price of just £60 you can get all the inspiration you’ll need to support your creativity this year. Purchase our 2015 Design Trends report.

This 75 page document includes 4 different design trends applicable to anything ‘interiors’ and outlines our background research including fashion and architecture, as well as a guide to material, shape, pattern, texture, and surface effects. Each trend includes a colour palette with Pantone Fashion + Home and Formula Guide Coated/Uncoated references. A perfect source of inspiration for product designers, marketing teams, interior designers, retailers for merchandising and window dressing – absolutely perfect. See the wealth of visually stunning inspiration below:

Page Preview

Materials shapefashion colourpattern

BUY IT NOW – feel supported, inspired, renewed and have your own ideas confirmed

Got a question? phil@scarletopus.com call phil / Victoria or Laura +44 (0)1482 870360

Most Voted this post Fabulous
We want to hear your voice ... place your Votes NOW
  • Fabulous (9)
  • Inspiring (3)
  • More Like This (2)
  • Interesting (2)

Craft Industrialism; Stories behind Products

Craft Industrialism is a new initiative that aims to bridge the gap between the craft maker and the public allowing us to understand and appreciate the process of craft practice. The event showcases a carefully curated exhibition presenting a selection of makers work, each project has a detailed narrative which illustrates the complexity and precision of the ideas from initial concepts, design and development, and finally to the chosen production method. This project also aims to demonstrate the importance of promoting and supporting our local creative businesses.

preview night

I went along to the preview evening of the event, there was a real buzz in the atmosphere, everyone seemed excited to learn and understand more about the meticulous presentation of each project. For me, it was interesting to visually see the full thought process of the maker, from project notes, to concept ideas and sketches. It was fascinating to see the tools that are used by the makers, this allows us to comprehend the intricate hand craft techniques and the amount of time and work that goes into the creation of the project.

craft

Since the contemporary craft movement we romanticise more of the handmade because we desire quality, not quantity. With the ‘handmade ethos’ becoming a key driver of consumer aspirations it becomes even more important for us to show a deeper understanding and appreciation of the design elements involved. From the sourcing of materials to the craft techniques through to the maker process, we have moved into a world where we value craft once again,  where we want individuality and unique quality, and are happy paying more money for one-off products. In today’s society we want to own less items and look towards owning products we feel mean something or have a story to tell.

Here is a look at some of my favourite designer-makers that are showcasing their work at this event, each maker will present their work over the next few days and discuss the theory or concept behind their designs. Tickets for these talks are available to buy and the exhibition is open to the public until Wednesday 25th March.

Ruth Pullan Textiles and Leather Work

Ruth’s studio is centered around exploring ways of manipulating leather into different forms and shapes. She utilises classic moulding techniques and shaping more often seen on a cutting table than in the workshop in order to bring together a new collection of work that challenges leather-working techniques with a modern twist.

Ruth Pullan

Laura Daza

Colour Factory is a visual and tactile investigation into the colour and dye world, using natural materials to question the relationship between nature and humans. The design is driven by the traditions of colour; celebrating ancient rituals or alchemic techniques and exploring ways for extracting natural pigments. Colours in nature are infinite, only a few thousand have been described and many others to be discovered.

Laura Daza

Convivial Project

Generative Scarves is a project that enables you to generate your own pattern for a scarf. For this project a procedural algorithm commonly used to digitally generate patterns of the natural world was sampled in a bespoke application. The Generative Scarves app, with its set of modifiable parameters enables the user to customise colours and patterns and create a unique print for a personalised scarf.

Convivial Project

js1600_scarlet opus edit

Craft Industrialism really makes you question what we buy and drives a desire to understand more about the story behind a certain product. This could be the story of the trend it aspires to create or the story of it’s history.  For retailers and manufacturers this concept is a great way to market product, allow conscientious consumers to understand the process, design and development that leads to the end creation. There is a growing interest in ‘real’ products and knowing everything about where it initiated so don’t just sell the product; tell it’s story to your consumers.

For more information on how you can achieve this contact us today.

Most Voted this post Interesting
We want to hear your voice ... place your Votes NOW
  • Interesting (8)
  • Fabulous (6)
  • Inspiring (5)
  • More Like This (0)

From Clicks to Bricks; why e-Tail is moving into Retail

Hi, I’m Laura the Trend Forecaster here at Scarlet Opus and I’m going to give you a little explanation about our hot topic ‘Clicks to Bricks’.

First of all, what does it mean? Well, ‘click to bricks’ is a term given to renowned online retailers moving into physical spaces on our high street. Traditionally it has been known for retail brands to succeed in store first before establishing an online presence however the growing trend of ‘clicks to bricks’ demonstrates that well-known online retailers are now becoming more experimental and toying with the two concepts of online and offline.

Creating a virtual presence before moving into a physical space is becoming a more recognisable transition; moving away from the web is not a step backwards but is about adapting to consumer needs. The brands that do create multiple channels of distribution are offering a variety of shopping experiences to suit individual consumer lifestyles.

A couple of examples of this movement include US online accessories brand Bauble Bar, online eyewear brand Warby Parker and online menswear retailers Bonobos.

These brands are less concerned with the traffic that ground level high street shops provide and more interested in the consumer experience, which can inform later decisions made regarding the future of the store.

http://www.baublebar.com/

www.baublebar.com

www.bonobos.com

www.bonobos.com

www.warbyparker.com

www.warbyparker.com

No doubt you’ll all be familiar with the ongoing rise of the pop-up shop in recent years; which could be seen as another form of the ‘clicks to bricks’ model. This allows online retailers to ‘test the water’ before moving permanently into a physical space. This has been happening more and more as we see e-tailers take over high street stores on a short term basis or even set up their own physical space to attract consumers to take a look. With the majority of the products showcased online, small retail outlets can merely be a way of showcasing these products in real life, giving customers a chance to look and touch before they buy (showrooming).This is also a great way to boost the brand recognition.

Image courtesy of www.thestorefront.com

www.etsy.com – Image courtesy of www.thestorefront.com

Ebay pop up shop in Covent Garden London – Image courtesy of www.dalziel-pow.com Ebay store in New York – Image courtesy of www.thestorefront.com

We are also seeing retail brands moving into a more digital way of thinking and creating methods that mimic the online shopping experience. By blurring the lines between the digital online platform and the physical in store experience; retailers are creating a multichannel presence to expand the brand and enhance the consumer shopping experience. For example more brands are using digital services in store such as touchscreens, interactive displays and tools to enable customers to creatively customise their products, this offers a unique, quality experience to the customer, as well as making it convenient and hassle free for anybody to purchase the products.

The window below includes a huge touchscreen that’s ready to take your order and deliver your goods in less than an hour:

Image courtesy of www.thestorefront.com

Image courtesy of www.thestorefront.com

Amazon locker installations are being set up in many densely populated locations around the world. For the urban dwellers it is a great way to collect items at a precise location rather than worry about deliveries being left unattended on the doorstep.

js1600_Amazon-LockerSo why is this happening you ask… well, online shopping is becoming easier than ever before with laptops, tablets and smart phones all at our fingertips, with one click to buy and one touch of a button is all you need to purchase items online however; consumers are in search of that unique shopping experience with that personalised touch.

Not only is it important to physically feel the connection with a product but also to have the personal customer service in store. Consumers want to touch, feel and engage before they buy, to be able to have the tactile aspect with the convenience of online options such as home delivery or collection while interaction with digital devices enrich the shopping experience.

The convenience of shopping from the comfort of your own home is obviously beneficial in many ways, particularly for those who work 9-to-5 or those without transport to reach shops and not forgetting those (like myself) who sometimes like to indulge in a late night ASOS shopping spree, yet to be able to physically see and feel what you’re buying adds a completely different dynamic to the whole experience.

js1600_scarlet opus edit‘Clicks to Bricks’ describes the online retailers that are setting up space in physical stores, these retailers are adapting to consumer needs by creating unique shopping experiences.

Most Voted this post Interesting
We want to hear your voice ... place your Votes NOW
  • Interesting (1)
  • Fabulous (1)
  • More Like This (0)
  • Inspiring (0)

How to De-Risk New Product Development & Business Growth

Mention Trend Forecasting to most people and the majority are unsure what it’s about; and those that have heard of it, well they mostly associate it simply with pattern and colour.

But, to use it so, is to almost completely waste the true value a good consumer & interiors product Trend Forecaster can add to a company’s success. There are very few business tools available that, if used well, are guaranteed to improve business performance, no matter how you measure that. The more broadly the Trend research information is integrated into a company’s activities, the greater the performance improvement will be. A results and performance uplift might be seen in production as design costs reduce, PR success increases as content marketing is improved, product ranges can be smaller and the number of ‘slow-moving lines’ reduced; sales will increase as product & service offers better match the wants, needs & desires of your customers. The story telling and content meets the same degree of success in both B2C and B2B sectors. All of this ultimately leads to better profits.

Yes, our Trend Forecasting for the interiors market will do all of that!

WHY?

Predict

 

 

 

 

 

 

The biggest, most valuable resource that Scarlet Opus Trend forecasting gives to a product development team, manufacturer, retailer, interior designer or marketing strategy is…. ‘TIME’. The pressure on all of the business teams in any company, is significantly reduced because our trend research extends the time in which the total business cycle has, to be completed. No need to ‘spot trends’ at an exhibition(s), hope you’re right & then rush to bring your version of a product/service to market before the trend diminishes; engage with Trend Forecasting which will provide you with the same inspiration 12 – 18 months ahead of that exhibition being visited. You’ll gain more as you’ll also gain trend/consumer back stories to build your content marketing; you’ll get specific material, pattern, texture, shape & colour guidance as well as being able to explain ‘why’ this will all match with future consumer desires.

Trend Forecasting for interiors will give you a detailed view of those consumer desires up to 2 years in advance of the point at which your product should be brought to market. 2 YEARS! As a general view this could be increased to 5 years.

Imagine knowing the detail of what your customers will desire in 2 years’ time and knowing with certainty.

Research shows that company employees work more efficiently when they are relaxed & confident. Designers are more creative, salespeople convert more sales & PR events run more smoothly. If the risk associated with New Product Development or Services development is significantly reduced; your staff can focus on creating the best PR, producing excellent content marketing, targeted marketing support materials and preparing, rehearsing and enacting sales presentations that will demonstrate to buyers how well your company understands what consumers want and will pay to get.

benefits

 

 

 

 

 

 

Dr. Robert Passikoff (Founder of Brand Keys) says of 2014:

Consumers Expect More: Over the past five years, consumer expectations have increased on average by 20%. But brands have kept up only by 5% annually, a big gap between what’s desired and what’s delivered. The ability to accurately measure real, unarticulated expectations will provide significant advantages to brands that can engage and delight.

This describes beautifully, the gap that consumer, business & design Trend Forecasting will fill for any company. Why then aren’t more companies engaging with Trend Forecasting? The answer might lie in these 2 thoughts:

  1. It requires taking, quite a’ leap of faith’ to engage with someone who tells you that they can ‘see your future in detail & with certainty’!
  2. It’s possible that Creatives see Trend Forecasting agencies as an external design source; instead of an external design resource.

Trend analysts, spotters, reporters, colour & trend consultants all play valuable roles; but only a Trend Forecaster can create so much time and:

  • Inspire design teams to create products in materials with textures, patterns & colours that the consumer will want to buy. It’s global social, political, cultural & natural events that influence how humans behave & want to surround themselves with.
  • Inform sales teams how to support product presentations with trend information that will help buyers to choose their products to meet consumer demand.
  • Give Marketing teams an understanding of what caused a trend to emerge & how the consumer will feel as a result. Excellent content marketing will follow and help to leverage consumer marketing by suppliers of complimentary products.
  • Identify which trends specifically suit a company and its product offer/sector; enabling a more focused product offer to be developed. A trend forecaster will identify which trend next year is best suited to ‘Bathroom’, or ‘Dining’?
  • It’s crucial to identify trends for interiors that have longevity giving manufacturing/sourcing teams the opportunity to optimise production planning.
  • Produce inspirational PR events especially for the trade press always hungry for future trend information. ‘Expert’ endorsement is gaining traction with consumers over ‘celebrity’ endorsement.
  • Design exhibition stands reflecting ‘future trend themes’ making them stand out and provide a unique ‘visitor experience’.
  • Design retail showrooms to deliver a shopping experience the consumer wants. Men & Women shop differently.
  • Assist buyers translate Trend research into design briefs for manufacturing partners; or buying guidance for retailers.

There is so much value that Trend Forecasting adds to a company’s activities in all areas that it needn’t actually, even include the obvious product development. A business with a ‘fixed’ product design can still be more successful marketing it’s products within the framework of consumer wants, needs and desires.

global

 

 

 

 

 

 

It’s realistic to engage a good Trend Forecaster with the expectation that sales revenues will increase by double digit percentages, with a similar reduction in relative costs.

Contact phil@scarletopus.com Tel +44 1482 870 360 www.scarletopus.com www.twitter.com/scarletopus

Most Voted this post Interesting
We want to hear your voice ... place your Votes NOW
  • Interesting (2)
  • More Like This (1)
  • Inspiring (0)
  • Fabulous (0)

How to see the Future Employing Millennials

They’re Humans, Yes – “But not as we know them”!

Are we about to witness a ‘generation gap’ that’s just too big to bridge?

There’s a generation in the workplace that’s been there for quite a while. Let’s call it the Over 40’s club, or maybe the ‘Over 45’s Club’, whichever is right, the group are around that age. Now this large group of people has an awful lot of experience of business, they have gained a huge depth of knowledge about business and developed high skill levels.

They’ve all been trained, conditioned or educated (I’m not sure which and maybe it’s a mix of all 3) to do things in a certain way. This has come from the fact that the vast majority of this group of people have been through the corporate mill. The older they are (45+, 50+, 60+) then the higher their degree of formality in business (maybe life) and the stronger their belief in ‘the right way’. They’ve all picked up the ‘right way to do things’, the right language to use. Now, time to reveal, that I am in this club (Even if you chose to call it the ‘0ver 45 Club!) and I too went through corporate life experience.

zarabotat-na-bloge-livejournal-3047However, in my view, business methodologies & processes haven’t really changed since the 1970’s. Technology has made everything faster, go to a few more decimal places, and facilitate deeper analysis. I guess, doing more efficiently and to a higher degree of complexity all the things that were done in the 70’s and 80’s, but not significantly different; not much genuinely new. Whenever I read yet another business book on ‘How to…..’ it’s nearly always possible to say “good luck to the author I hope they make some money from this, but you know, putting aside the fancy words, we used to do that at (in my case Mars) back in the ‘whatevers‘ but we called it xyz!”

Recently I came across a discussion, on a social network for business, that in one guise or another, I’ve seen a number of times in different discussion groups. But, always started by someone who is a member of the above club! It’s usually about spelling, grammar, planning etc.

Do you believe that ‘failing to plan is planning to fail’ or do you think spontaneity creates more opportunity?

Now my first response was gentle enough I merely wanted to point out that the UK has become a nation of micro-business owners. Primarily driven by the fact that many people have lost their work and many young people haven’t ever been able to find any. So starting up your own and finding your own way has to a large degree been forced upon thousands. I contributed this to the discussion……

I believe that there are times when ‘getting on with things’ is best and times when a detailed activity plan assessing risks and result projections is necessary. 

For many micro-business owners, it’s best to just get going, get a little experience, and get a customer or two before you plan too much. After all, if you don’t have a customer, surely you don’t yet have a business? Unfortunately, our tired, traditional and out-dated Banks still think they know best (if it ever did) and forces ‘start-ups’ to produce a detail business plan (that most will never refer to again) in order to gain financial support. One issue with this, is that if nothing else, they drive out of the people they think they’re helping, a lot of respect for the benefits of producing a plan. 

Essential-attributes-of-a-successful-small-business-owner-256x300Of course, I understand and agree that if we’d been talking about Small to Medium Enterprises and/or larger companies, planning is essential; it ensures good communication, along with a common understanding & purpose in the company.

The first response to my comment was this…..

I see the government start-up loan scheme for young people attracting budding entrepreneurs in to business who have not thought beyond ‘I set out my stall and I will make lots of money’. Even for start-ups there are some benefits to business plan if only to get them to think about cash flow, resource planning, costing, etc. They don’t listen or bother.

Can you see how, whilst being correct as a statement looking through the eyes of the group we’ve been discussing; it may not be correct if looking through the eyes of ‘young people’?

There is a change coming. Not an evolvement, not ‘a development of’ and not a shift.

There is a significant change coming.

It’s taking longer than we trend forecasters thought it might, because the ‘over 45 club’, the banks, the corporate world is resisting it well and more strongly than we expected them to. This club is insisting on trying to re-educate, re-shape ‘the change’ into the way it should be, has always been and even the ‘right way’.

That change is being driven by the under 25’s, in fact it is the under 25’s. Things will change even more rapidly and more radical when the current under 18’s come through. You see they think differently, I mean, radically differently. Their values are very different to anything we’ve experienced before; for the first time we have a generation coming through that is REALLY something new. They won’t be forced to do things ‘the right way’, they will do things their way because it fits their ethics, values and desires.

banner3

This group of young people value ‘owning things’ very little; they share and support each other significantly more than we ever did, or do. They consider the virtual world as real as the offline world. They ‘do’ things, review things, change and then ‘do’. Their style of communication frustrates the hell out of the ‘over 45’s club’ I’ve watched this happen in discussion groups time and time again. They speak, write & spell differently and don’t worry about things they don’t consider important.

I won’t go on; but ‘Business Planning’ as we know it is on its way out because …….. so is that ‘older persons club’! Business financing, ideas sharing/protection, work methods are all being completely re-invented. We just haven’t seen enough of it yet to realise it. But it’s happening and the over 30’s need to be aware of it and adapt to it – otherwise the market of the near future (the under 25’s now) won’t be trading with us, they’ll simply trade with each other………………….

Let me know your thoughts on this subject, your experiences and how your business is handling the prospect leave a comment. If you have any specific questions you can email me directly and now.

We want to hear your voice ... place your Votes NOW
  • More Like This (0)
  • Interesting (0)
  • Inspiring (0)
  • Fabulous (0)