How to Successfully Merchandise Flooring…

Do you need some help, information, even inspiration about how to visually inspire your customers?

This low-cost-high-value guide to ‘Window Merchandising’ (specifically written for retailers of Flooring in the USA, Canada, UK & Australia) contains all the support & guidance you’ll need to start creating stunning retail window displays TODAY.

You’ll quickly understand the ‘psychology of visual merchandising’ and be able to ‘connect’ your store in the minds of consumers to what they see in local fashion stores when you create your own ‘trend-led’ window stories. You’ll have people talking about your windows at all the right dinner parties around town, whilst showing off the purchase they made from you.

You can make a start with a window display for Christmas 2016 and then follow the guide to create window stories through the Spring & Summer of 2017.  There are ideas on how to present show-stopping display’s to attract the attention of shoppers walking by and draw them in. Surprise yourself, buy this easy-to-understand guide NOW and make yours the best window displays in town.

Your windows will soon – Stop. Interest. Engage. Inspire……. and sell. 

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The Decor + Design show, Melbourne – Trend Hub materials list

A special Hello to everyone who has visited our Trend Hub at Decor + Design 2016. As promised here is a list of the materials on display on the sample table:

table

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New Designers 2016 – Part 1 – a most important Creative Showcase

This week New Designers took place at London’s Business Design Centre now in its 31st edition. The UK’s most important exhibition for emerging design is split into two parts. Part 1 focuses on textiles, jewellery, ceramics and glass and contemporary crafts. Part 2 is slanted towards product and industrial design, graphics, illustration and animation.

Designers who have completed their undergraduate and postgraduate degrees exhibit their work representing their university. A breadth of specialisms and talents are on display exhibiting high levels of originality, innovation and craftsmanship. Here is a round up of our favourite pieces as well as some of the trends which caught my eye.

First is Bath Spa graduate and Texprint 2016 finalist Lydia Knight. Inspired by botanicals, plants and flora she creates beautiful prints developed from exquisite hand drawn illustrations and paintings. I was attracted to her artworks which have then been developed in repeat using digital print techniques. Her designs could easily be adapted in the commercial interior and home furnishings sector; specifically wallpaper or the bedlinen market.

Lydia Knight Lydia Knight

 

 

 

 

 

 

 

 

Fellow Bath Spa graduate is Rhian Beynon whose stunning paintings have been developed digitally. What I liked most about her collection, was her preference to display both the digital fabrics and a large scale painting (right) which would look beautiful as a bespoke artwork. The details and colours have been translated wonderfully into her repeated designs, again highly suitable for the commercial interiors sector.

Rhian Beynon Rhin Beynon

 

 

 

 

 

 

 

 

One of the themes I noticed at the exhibition was ‘pleating’. This covered various disciplines including weave, knit and print. Catherine Kinsbury-Smith of Herriot Watt University uses iridescent yarns within the knitted fabrics.

Catherine Kingsbury-Smith

As the light shines depending on the time of day, the 3D illusion is emphasised. Likewise Glasgow School of Art graduate Rochelle McGuiness; the sharp lines and iridescent surfaces of her collection entitled ‘Distorting Perception of Depth’ allows the pieces to take on the colour of their surroundings and vary depending on the viewers standpoint. I particularly like the projection of her designs when used for lighting.

Rochelle McGuiness

‘Folded Nature’ by Loughborough Textile Innovation & Design graduate Lauren Saunders explores a three-dimensional, structured aesthetic for fashion. Taking inspiration from natural forms she combines a variety of fabric manipulation methods including ‘heat forming’. Enabling the fabrics to not only demonstrate functionality as they become flexible in response to the body, but also remain visually appealing. Although intended for the high end/haute couture fashion market, her designs could also be considered in other contexts such as an architectural installation.

Lauren SaundersL. Saunders

 

 

 

 

 

 

 

Continuing with the theme of optical illusion, a number of new designers exhibiting represented this trend in the form of printed textiles. I’ve selected the work of graduate Stefan Volder for simple yet very effect designs. His menswear collection entitled ‘Concrete Nostalgia’ took inspiration from post-war modernist architecture in Scotland.

Stefan Vold copy stefan volder

 

 

 

 

 

 

 

Anna Helgesson‘s work, from first time exhibitors Swedish School of Textiles the University of Boras (winners of the award for Best Stand); particularly stood out to me for its simple and striking primary coloured designs providing a clever optical illusion. It reminded me of the work by Japanese design studio A.P.Works. I really enjoyed all the Swedish School of Textiles’ graduates use of scale including the collection (UN)PERFECT – ‘Breaking the rules in textile printing’ by Lisa Fredin (left). These particular pieces I think would work well as drapes for windows or room divides as light can still be passed through whilst offering privacy.

Anna Helgesson

Lisa

 

 

 

 

 

 

 

Talking of large scale work, to be admired is the work of Katherine Plumb. The printer from Central St Martins takes inspiration from purpose built landscapes which are then developed into cut-paper collages and large scale prints destined for interiors. The quirky pegs used to display the fabrics are also playful and really suit the fun and bold colour palette.

katherine plumb csm

One Year On is a feature of the show that presents selected designers in their first year of business. Chosen by an independent panel they are selected based on their flair and quality of product. All work exhibited can be bought or commissioned directly from the designers at the show. Favourites of included Aimee Bollu, a member of the Crafts Council’s Hot House programme, Aimee seeks out objects that have fallen out of use and aims to bring them back to life. Combining found objects which may be viewed as conventional and mundane she adds newly created simple vessel forms offering the viewer something familiar yet fresh. With a subtle and contemporary palette, splashes of bright, the vessels can be viewed as a collection or as individual objects.

aimee aimee bolu

 

 

 

 

 

 

 

 

Well that’s it for the Part One report, I had a great time and highly recommend the exhibition as a great day out, a wonderful way in which to discover new talent and of course, a great place to buy some exquisite and unique pieces.

Let us know what your opinion is about what you’ve just seen and if we’ve persuaded you to go next year………

 

 

 

 

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Scarlet Opus at Index Dubai 2016; The Trend Hub

In cooperation with the show organisers, we created the Trend Hub; a themed lounge area on the show floor where visitors could be inspired by information, images and interactive features all influenced by future design trends for the world of interiors and architecture.

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The Trend Hub was a place in which to be enthralled by unusual material & texture samples from around the world and themed to also educate in future interior design trends. The Trend Hub was a space for visitors to adopt and ‘own’, taking advantage not only of the trend information but also of the opportunity to have somewhere to sit, chat, meet and work for a while.

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The 2016 Trend Hub theme was ‘a day in the life ….’ concept showcasing a home lounge, an office workplace and a ‘social hub’ represented in the form of a coffee shop. Furniture by Boss Design and Flooring by Interface.

Privacy

As we realise the potential consequences of having shared so much about ourselves this trend answers our desire to ‘take back control’ as designers explore ‘revealing’ and ‘concealing’. This space was designed to enable visitors to have a quiet moment inside a bustling exhibition. Cocooned furniture by Boss Design, Accessories by Worlds Away and cushions supplied by Casador.

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Play

A bright, fun, colourful design trend driven by the Millennial generation and taking the workplace by storm. This area investigates how to bring an element of ‘Play’ into offices and work spaces. The table tennis proved a very popular feature as well as the spinning tube chair by Boss Design.

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Organic Matter

A true Mega-Trend exploring our desire to connect with nature, natural materials and people; and whenever possible, to do all 3 at the same time. This space allowed visitors to readdress the importance of an extreme naturalness where nature inspires innovative design processes.

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Our soft snug area was supplied by Tunisian Made Foutas and lifestyle essentials by Bains de mer. IMG_3602-min

Alex Turco was our trend hub sponsor; the decorative Art Panels are custom made to meet clients requirements in terms of size, color, and finish. Conceived to lavishly style interiors and to rejuvenate the concept of living well, the Canvas Art Panels are a valuable accent to tastefully created atmospheres. The Aluminum Art Panels are spectacular, one of a kind statements fashioned for either indoor or outdoor use.

IMG_3669-min

The Sample Table included innovative materials, textures and surfaces by Gemstone TileMuraspecVescomAltfield LondonHornschuch GroupArmourcoatCarina SohlNewmor WallcoveringsOber Surfaces, Northern Engraving, Campioni, Shou Sugi Ban and Focus SB Electricals.

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More images available here and on our instagram page…

Trend Hub Index

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Wool Floor Show, London

Last week we visited the Wool Floor Show, this was a new and exciting event showcasing the industry leaders in the manufacturer of wool flooring; exhibiting in central London.

Image 1

There were lots of interesting and unique features at the show which brought wool concepts to life. Not only was it an educational event but also an inspirational one with Wool Trend boards by Jessica Light outlining key colour directions, fabrics and materials for 2016. A particular highlight was the Creative Colour for Wool Rooms which cleverly portrayed wool as coloured paint. The ‘Wool Forest’ was also a beautiful installation which promoted living naturally and choosing wool for all it’s benefits.

wool-installation

Of course our interest in the show was confirming current trends and investigating what new colours, textures and styles were coming through. We identified 3 clear design stories for 2016 and beyond; Woodland Walk, Soft Minimalism and Tribal.

woodland-walk

The Woodland Walk trend is one we have been talking about for a while and includes grey toned neutrals and hazy heather shades. Patterns are often traditional, including houndstooth, muted coloured tartan (Stevens and Graham) and herringbone styles where textures are deep, comforting and organic. There is a deep connection to nature here, the beauty is found in the rawness and destructive qualities.

soft-minimalism

Soft Minimalism displays powdery pastels, they are chalky, matte and often infected with a slight grey tone. These cosmetic shades are intimate, discreet and restrained which projects a calm and soothing sense of well-being. Chunky textures hold protective and comforting qualities where patterns are minimal, simple and sophisticated. (Tartan carpet by Stevens and Graham, Textured Carpet by Jacaranda Carpets, Sample Board by Jessica Light).

tribal

Tribal is a fusion of global influences, mixing colour, textures and patterns to create a unique and exciting revival of traditional cultures. Intense brights are combined together with more neutral tones in weave style carpets (RogerOats). Deep textures appear in stripy brights and zigzag effects (M.I.D / Ruckstuhl).

Find out more about the Campaign for Wool and the Wool Floor Show by searching #ChooseWool #WoolFSL #BritishWool

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