How to Successfully Merchandise Flooring…

Do you need some help, information, even inspiration about how to visually inspire your customers?

This low-cost-high-value guide to ‘Window Merchandising’ (specifically written for retailers of Flooring in the USA, Canada, UK & Australia) contains all the support & guidance you’ll need to start creating stunning retail window displays TODAY.

You’ll quickly understand the ‘psychology of visual merchandising’ and be able to ‘connect’ your store in the minds of consumers to what they see in local fashion stores when you create your own ‘trend-led’ window stories. You’ll have people talking about your windows at all the right dinner parties around town, whilst showing off the purchase they made from you.

You can make a start with a window display for Christmas 2016 and then follow the guide to create window stories through the Spring & Summer of 2017.  There are ideas on how to present show-stopping display’s to attract the attention of shoppers walking by and draw them in. Surprise yourself, buy this easy-to-understand guide NOW and make yours the best window displays in town.

Your windows will soon – Stop. Interest. Engage. Inspire……. and sell. 

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Visual Merchandising Workshop at Index Dubai 2016

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Last week the Scarlet Opus Team ran a Visual Merchandising Workshop at the International Design Exhibition Index in Dubai. The hands-on workshop was designed to suggest and encourage multiple ways of inspiring customers with trend-led visual merchandising; creating consumer experiences with brand themes and stories. The participants began the morning in the classroom where key psychological tips for effective merchandising were discussed; as well as 3 Interior Design Trends translating to inspirational visual merchandising.

The intended learning outcomes included …

  • Understanding how and why Consumers are motivated to enter a store by a window display
  • How to make a connection between store design & the Customer Experience
  • How to identify trends and put them to practical use in product displays
  • How to create aspirational window displays using Interior & fashion trends
  • How to connect your business to your community in your Window

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The second segment of the workshop involved putting new vision, skills and imagination to work. Participants had a life-sized window structure to build an extraordinary display – a display designed to capture the eyes of fellow peers, drawing them in and encouraging interaction as ideas came to life; right on the show floor! The workshop ran once a day over 4 consecutive days, each group had the same purposefully limited props so they had to be very creative in order to build a display inspired by Scarlet Opus interior trend – Play.

Day 1

In keeping with the geometric and modern Memphis Movement influenced trend, the first window display included bold uses of wallpaper – covering shapes and furniture. Subtle fashion influences such as the dress and sun glasses purposefully enabled the consumer to connect the ‘interior wallpaper store’ to relevant trend-led fashion brands. It is a confident, daring and wonderfully dynamic way to display wallpaper.

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The final window display…

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Day 2

The second group worked hard to bring a luxury lifestyle interior display to life. After carefully considering all inspirational images, they designed a subtle but intriguing display with a surreal twist. With pops of strong colour and geometric shapes positioned carefully alongside softer, delicate and beautifully placed props; they created a perfectly balanced and inspiring interior visual – quirky yet classy

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We loved the innovative use of the mannequin in this window display, an injection of surrealism is bound to intrigue passes-by!

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The final window display…

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Day 3

Team 3 decided on creating an installation window piece with patriot multi-coloured ribbon and string. They creatively attached the ribbon at the front of the window to make an abstract foreground effect with the product displayed behind.

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The final window display included suspending cushions to make a central focus point. The team used strips of wallpaper to drape from the central beam at the back wall to the front of the window. Bold shapes were stacked and positioned in each corner of the window to create the perfect balance.

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The final window display…

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The workshop was a huge success and we had some very positive feedback, we would like to thank all participants who signed up and took part; we hope you were all able to take away some useful tips as well as having a very fun day!

A big thank you to our supporters and sponsors who supplied various props in order to create the display – Boss DesignHome Outfitters, Styro, Baines de mer, Worlds Away, Casador and Newmor Wallcoverings.

Leave a comment to let us know if you prefer the window from Day 1, 2, 3 or 4.

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How to Grow Sales … Using Design, Color & Texture

It’s a little known fact that Texture is crucial to the well-being of a human being. You may be one of the few who know this to be true; you may be a person who is suffering, without realising it, from anxiety due to not coming into contact with texture often enough for your subconscious to allow you to feel satisfied, comfortable and natural.

One of today’s major contributory factors to this lack of texture in our lives is that there are so many technology companies achieving great things to make our lives more interesting, easy and convenient; but in doing so are making our interface with their products smooth. Literally smooth. Smartphones, tablets, touchscreens, contactless payment etc, etc are all developments that have removed Texture from so many everyday activities that it is now possible to ‘feel’ texture getting dressed in the morning and then not again until …..

So if you’re a product designer think hard about how and why you might put texture back into the lives of your clients – they will be so grateful. And perhaps without knowing why, they’ll love the work you do for them!

If you’re in hospitality, a restaurant, hotel or bar, have tables (in natural woods), bar tops chair arms (with fabric) that are textured in some way. Use cutlery that isn’t completely smooth handled, provide glasses that are cut-glass for example. Then stand back and watch your customers, running their hands and fingers over these things and look at the delight they take from it. All of these things, however, few you can provide, will enhance the Customer Experience your business provides to your consumers and add to your efforts to build customer loyalty.

If you keep an eye on current color palettes (watch the fashion shops, our blog!, TV sets) then you’ll have a good idea of what colors are at the front of people’s minds. Which colors are contemporary, on-trend and will add to the appeal of your product, service, hotel, shop. We see that many retailers dress their windows in scarlet for Valentines, or yellow for Easter, but with the exception of Fashion retailers, don’t seem to put as much thought into the colours in which they merchandise windows when there isn’t a ‘special occasion’ to inspire them. Perhaps, even dress windows, displays and products in colors that reflect the times not simply ‘Easter’ – is there a law saying it has to be done in Yellow?

The Opus team has lots of ideas so feel free to get in touch; but in the meantime we thought we’d share a key consumer color and a very important texture in 2015/16 for you to consider alongside your Brand, product, service development.

The Week

Have fun and don’t be shy get in touch we’d love to hear from you  phil@scarletopus.com / laura@scarletopus.com / victoria@scarletopus.com or call us on +44 1482 870 360

 

 

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