This month we have released our SS17 trend; Analogue Workshop. A trend filled with a handcrafted aesthetic and utilitarian approach to design in all sectors including Stationery, Fashion, Kitchenware, Lighting and Furniture Design.
This trend counteracts the constantly updating and ever connected pace of modern life, we begin to reach out for what is grounded; going back to basics. We find beauty in the ordinary, we value simple pleasures and admire slowly acquired skills.
Materials & Product Direction
Products have an experienced craft aesthetic as though they were made lovingly in a small workshop. They are made to last, sometimes retro in style and the use of natural materials boasts their handmade status.
You Make It Mobile by Lindsey Edelman Light, Fog & Morup Jo Hammerborg Lento desk table lamp, Modern Tiles by Ronan & Erwan Bouroullec for Mutina, Leather Hang-up Light by Ted Wood, Leather lamps by Norm Architects, Cushion by Stitch Bird Store on Etsy, Fashion Images – Adeam & Michael Kors
Smooth tan leather provides the keystone of this trend; neatly contrasted stitch, laser-cut and woven leather appears in trims, straps and handles, with joints, rivets and fastenings all proudly on display. In contrast; leather is spliced together with denim, felt, brass and wood.
Color & Pattern Direction
A low key palette of familiar colors are newly appreciated. Indigo, denim blues, grays, cardboard browns and flat neutrals are humble and modest. Intelligent patterns place a studious focus on products; pinstripes, color blocking, graph grids and typographic mathematical equations. We bring back the use of old tools to create this analogue style.
A truly important aspect in this trend; woods are chiseled, scraped and brushed. Lightly aged and tarnished brass appears in unexpected places where beauty is found in the cross over between precision and handmade imperfections. Confident craftsmanship leads to daring structures and simple shapes for a unique and modest design style.
Muto Kitchen, Hand chiseled flooring at Kyoto cafe, Wood Bowls by Hiroyuki Watanab
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