Exhibition Review: Top Drawer 2017

Last week we headed to Olympia, London for Top Drawer 2017, one of the first major UK trade shows of the year, presented are products for the Spring/Summer season. The show focuses on Home, Gift, Fashion and Craft by a range of both emerging designers and established brands from the UK and internationally.

Here are some of the pieces that caught our eye:

Firstly the ceramics by Sue Pryke, she creates stunning home ware ceramic collections.  Her background firmly rooted in crafts, is clearly evident to see in her practice as each piece is individual manufactured by hand. The navy and charcoal sit well with the pastel hues of faded pinks, lemon and duck egg blue, creating an elegant and contemporary palette perfect for spring/summer.Grey and beige remain a prominent combination for display styling as seen in the stand by Sue Pryke and also Blomus. The German retailer focuses on unique, elegant and minimalist design. The collection presented at Top Drawer featured a bathroom collection of a faded low-contrast palette offset with neutrals and anthracite, ideal for creating a muted and calming tone.
In contrast, the vibrant collection by Jansen+co brings a bold and fresh approach to kitchenware. The stand out colours of the cooking and dining products compliment with the functional natural terracotta.
Pantone’s Colour of the Year 2017 ‘Greenery’ was also represented at the show; it was hard to miss. A symbol for new beginnings, health, growth and positivity it will be interesting to see how designers and retailers adopt this colour particularly within products for interiors. We will have to keep an eye out for the Autumn/Winter edition of Top Drawer taking place 10—12 September 2017 as well as other events taking place this year.

Exhibitions are changing, visitors give more time and attention to those companies that have stands that provide experiences, not simply information, products & sales people. Just as they do in today’s retail environment. If you’d like to have a stand/booth that attracts, holds and excites more visitors than ever before; get in touch with Phil …..  Don’t leave it too long, exhibitions are too expensive and improving conversion rates is the key to a better return on your investment.

 

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