How to Grow Sales … Using Design, Color & Texture

It’s a little known fact that Texture is crucial to the well-being of a human being. You may be one of the few who know this to be true; you may be a person who is suffering, without realising it, from anxiety due to not coming into contact with texture often enough for your subconscious to allow you to feel satisfied, comfortable and natural.

One of today’s major contributory factors to this lack of texture in our lives is that there are so many technology companies achieving great things to make our lives more interesting, easy and convenient; but in doing so are making our interface with their products smooth. Literally smooth. Smartphones, tablets, touchscreens, contactless payment etc, etc are all developments that have removed Texture from so many everyday activities that it is now possible to ‘feel’ texture getting dressed in the morning and then not again until …..

So if you’re a product designer think hard about how and why you might put texture back into the lives of your clients – they will be so grateful. And perhaps without knowing why, they’ll love the work you do for them!

If you’re in hospitality, a restaurant, hotel or bar, have tables (in natural woods), bar tops chair arms (with fabric) that are textured in some way. Use cutlery that isn’t completely smooth handled, provide glasses that are cut-glass for example. Then stand back and watch your customers, running their hands and fingers over these things and look at the delight they take from it. All of these things, however, few you can provide, will enhance the Customer Experience your business provides to your consumers and add to your efforts to build customer loyalty.

If you keep an eye on current color palettes (watch the fashion shops, our blog!, TV sets) then you’ll have a good idea of what colors are at the front of people’s minds. Which colors are contemporary, on-trend and will add to the appeal of your product, service, hotel, shop. We see that many retailers dress their windows in scarlet for Valentines, or yellow for Easter, but with the exception of Fashion retailers, don’t seem to put as much thought into the colours in which they merchandise windows when there isn’t a ‘special occasion’ to inspire them. Perhaps, even dress windows, displays and products in colors that reflect the times not simply ‘Easter’ – is there a law saying it has to be done in Yellow?

The Opus team has lots of ideas so feel free to get in touch; but in the meantime we thought we’d share a key consumer color and a very important texture in 2015/16 for you to consider alongside your Brand, product, service development.

The Week

Have fun and don’t be shy get in touch we’d love to hear from you  phil@scarletopus.com / laura@scarletopus.com / victoria@scarletopus.com or call us on +44 1482 870 360

 

 

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