Last month before travelling to the UK to visit the new Scarlet Opus HQ and prepare for our presentation to SAPPI in the US later this month, I drove down to Al Wasl Road in Dubai’s Jumeirah district, to villa 999 to meet the L O V E L Y Nadine Khoury, co-owner of lifestyle boutique, O’de Rose.
I’m often heard complaining to close friends about the lack of any truly exciting home interiors stores in Dubai so when I heard about the concept at O’de Rose I didn’t waste much time before paying a visit.
“The gamut of East-meets-West products deployed around O’de Rose suggests what might happen if Aladdin swapped his cave for an urban loft.”
Seth Sherwood, NY Times
This charming lifestyle boutique opened in 2008, offering a truly eclectic mix of clothing, accessories, furniture, contemporary art, and home decor, all with an Arabic twist. You can find pieces by renowned Designer Nada Debs (a genius and one of our favourites), Karen Cherkerdjian, Kafka Goes Pink (whose lighting we highlighted at Dubai’s INDEX show back in 2010), Sarah’s bag (a brand I’ve only very recently heard of but am already coveting), Architect turned Jewellery Designer Nada Zeineh, and many more. As Nadine showed me around she explained she’s constantly on the look out for new and exciting pieces, carefully selecting each and every item, always conscious of the reflection of Arabic heritage in a contemporary way.
One of the greatest aspects of O’de Rose for me, is the experience it offers, engaging all the senses – this is something we’ve been encouraging in our clients for some time now and bang on about the importance of experiences and stories at every seminar! As you step through the gate off the main road, you at once notice the waves of Mediterranean colour set against white-washed walls, a theme that continues throughout the boutique. Upon entering you are warmly greeted with a glass of delicate rose water served in beautiful Moroccan tea glasses – a drink I first tasted only a few years ago in Lebanon and now adore – as the subtle scent of burning rose incense dances around you as you move through the archways into the different rooms to a super relaxed soundtrack.
KEY TRENDS: NEON, CROCHET, AND PATTERN MASH-UP’S
I love a cluster! Lights, vases and bowls, pictures in frames … so I instantly loved these printed perspex and wooden stools.
Pattern blocking and clashing are key trends this season and continue to develop well into Spring/Summer next year. Be inspired by exotic, tribal, and geometric South American, African, and Indian patterns and be bold with your combinations. Nadine stocks a wonderful array of cushions featuring beautiful Ikat prints.
I couldn’t end today’s posting without sharing these fabulous neon clutch bags which work the neon trend perfectly for Dubai with their oversized metal clasps featuring Arabic calligraphy designs.
I was especially taken with the limited edition, ‘Memory Lane’ collection of clutches and purses featuring photographs from the archives of the Arab Image Foundation (AIF).
Established in Beirut in 1997, the AIF is a non-profit organisation “dedicated to the collection, preservation, and study of photography and other related visual material from the Middle East, North Africa, and Arab Diaspora”. The foundation holds a collection of more than 300,000 photographs dating back to the 19th century and hopes to encourage public curiosity and thought about creative and artistic processes using the photographic works as a basis for reflection and inspiration. ‘Memory Lane’ uses a selection of photographs depicting life in Cairo and Beirut in the 1940’s with the aim of introducing these treasured cultural memories to a wider audience. Nadine says, “We are proud to showcase this exclusive collection and support these images as a contribution to our Arabic heritage.”
Add this boutique to your list of Jumeirah favourites, it is WELL worth the trip offering something you won’t find in any of the malls.
999 Al Wasl Road, Umm Suqeim 2, Dubai
T: +971 4 348 7990